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Researcher · Siena College · United States

Adam Nguyen

Adam Nguyen publishes mostly in Marketing, Economics and Econometrics and Strategy and Management, on topics such as Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification and Decision-Making and Behavioral Economics.

OpenAlex
World rank
#3,606,639
of 7,710,434 ranked researchers
Rank in United States
#1,003,499
of 1,627,098
Works
15
Citations
215
Citations per work
14.3
h-index
7
i10-index 7Top 61% in Marketing
Adam Nguyen

What does Adam Nguyen research?

Adam Nguyen's work is mostly in Business, Management and Accounting (55%), Decision Sciences (17%), Economics, Econometrics and Finance (14%).

Social Sciences: 13 works · 85.6% of their workBusiness, Management and Accounting: 8 works · 54.7% of their workMarketing: 5 works · 33.3% of their workStrategy and Management: 2 works · 11.9% of their workOrganizational Behavior and Human Resource Management: 1 works · 9.5% of their workDecision Sciences: 2 works · 16.6% of their workGeneral Decision Sciences: 1 works · 9.5% of their workInformation Systems and Management: 1 works · 7.1% of their workEconomics, Econometrics and Finance: 2 works · 14.3% of their workEconomics and Econometrics: 2 works · 14.3% of their workEverything else: 2 works · 14.4% of their workTHEIR WORKAdam Nguyen15works
Social Sciences86%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting854.7%
    2. Decision Sciences216.6%
    3. Economics, Econometrics and Finance214.3%
  2. Everything else214.4%
  1. 1Marketing33% of their works
  2. 2Economics and Econometrics14% of their works
  3. 3Strategy and Management12% of their works
  4. 4Organizational Behavior and Human Resource Management10% of their works
  5. 5General Decision Sciences10% of their works
  6. 6Information Systems and Management7% of their works

Research topics

Which keywords describe Adam Nguyen's research?

The keywords of their largest research topics: Consumer Behavior, Marketing Strategies, Retail Economics, Business Ethics, Brand Equity, Brand Trust, Decision Making and Risk Aversion.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior123 topics
  2. Marketing Strategies61 topic
  3. Retail Economics61 topic
  4. Business Ethics52 topics
  5. Brand Equity41 topic
  6. Brand Trust41 topic
  7. Decision Making41 topic
  8. Risk Aversion41 topic
  9. Customer Satisfaction31 topic
  10. Ethical Decision Making31 topic
  11. Moral Identity31 topic
  12. Service Quality31 topic
  13. Corporate Social Responsibility21 topic
  14. Environmental Innovation21 topic
  15. Financial Performance21 topic
  16. Green Consumption21 topic
  17. Platform Competition21 topic
  18. Two-Sided Markets21 topic

Where does Adam Nguyen work?

Adam Nguyen's main affiliation in the publication record is Siena College, United States.

How many publications and citations does Adam Nguyen have?

OpenAlex counts 15 works and 215 citations for Adam Nguyen, an h-index of 7, ranking #3,606,639 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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