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Researcher · Integral University · India

Aftab Alam

Aftab Alam publishes mostly in Marketing, Sociology and Political Science and Economics and Econometrics, on topics such as Consumer Behavior in Brand Consumption and Identification, South Asian Cinema and Culture and Consumer Retail Behavior Studies.

ORCID 0000-0002-1233-8098 OpenAlex
World rank
#3,171,032
of 7,710,434 ranked researchers
Rank in India
#66,752
of 280,097
Works
36
Citations
236
Citations per work
6.6
h-index
7
i10-index 7Top 61% in Marketing
Aftab Alam

What does Aftab Alam research?

Aftab Alam's work is mostly in Business, Management and Accounting (24%), Economics, Econometrics and Finance (11%), Social Sciences (7%).

Everything else: 19 works · 53.3% of their workSocial Sciences: 17 works · 46.7% of their workBusiness, Management and Accounting: 9 works · 24.5% of their workMarketing: 7 works · 18.9% of their workOrganizational Behavior and Human Resource Management: 2 works · 5.6% of their workEconomics, Econometrics and Finance: 4 works · 11.1% of their workEconomics and Econometrics: 2 works · 6.7% of their workFinance: 2 works · 4.4% of their workSocial Sciences: 2 works · 6.7% of their workSociology and Political Science: 2 works · 6.7% of their workArts and Humanities: 2 works · 4.4% of their workVisual Arts and Performing Arts: 2 works · 4.4% of their workTHEIR WORKAftab Alam36works
Social Sciences47%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else1953.3%
    1. Business, Management and Accounting924.5%
    2. Economics, Econometrics and Finance411.1%
    3. Social Sciences26.7%
    4. Arts and Humanities24.4%
  1. 1Marketing19% of their works
  2. 2Sociology and Political Science7% of their works
  3. 3Economics and Econometrics7% of their works
  4. 4Organizational Behavior and Human Resource Management6% of their works
  5. 5Visual Arts and Performing Arts4% of their works
  6. 6Finance4% of their works

Research topics

Which keywords describe Aftab Alam's research?

The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Sustainability, Agriculture, Bollywood, Customer Experience and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. Brand Equity92 topics
  2. Brand Trust61 topic
  3. Consumer Behavior61 topic
  4. Sustainability52 topics
  5. Agriculture42 topics
  6. Bollywood41 topic
  7. Customer Experience41 topic
  8. Customer Satisfaction41 topic
  9. Food Security42 topics
  10. Indian cinema41 topic
  11. Multichannel Retailing41 topic
  12. Service Quality41 topic
  13. Emerging Markets31 topic
  14. Frugal Innovation31 topic
  15. IMC31 topic
  16. Integrated Marketing Communication31 topic
  17. Development21 topic
  18. Policy21 topic
  19. Resource Sustainability21 topic
  20. Water Management21 topic

Where does Aftab Alam work?

Aftab Alam's main affiliation in the publication record is Integral University, India.

How many publications and citations does Aftab Alam have?

OpenAlex counts 36 works and 236 citations for Aftab Alam, an h-index of 7, ranking #3,171,032 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Aftab Alam

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Discussion

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