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Researcher · University of Applied Sciences Kufstein · Austria

Alexandra Brunner‐Sperdin

Alexandra Brunner‐Sperdin publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.

OpenAlex
World rank
#1,070,850
of 7,710,434 ranked researchers
Rank in Austria
#6,520
of 43,330
Works
20
Citations
1.1k
Citations per work
56.6
h-index
9
i10-index 9Top 47% in Marketing
Alexandra Brunner‐Sperdin

What does Alexandra Brunner‐Sperdin research?

Alexandra Brunner‐Sperdin's work is mostly in Business, Management and Accounting (53%), Social Sciences (18%), Psychology (7%).

Social Sciences: 15 works · 77.2% of their workBusiness, Management and Accounting: 11 works · 52.7% of their workMarketing: 4 works · 21.1% of their workOrganizational Behavior and Human Resource Management: 3 works · 15.8% of their workStrategy and Management: 2 works · 10.5% of their workManagement of Technology and Innovation: 1 works · 5.3% of their workSocial Sciences: 4 works · 17.5% of their workSociology and Political Science: 4 works · 17.5% of their workPsychology: 1 works · 7.0% of their workSocial Psychology: 1 works · 7.0% of their workEverything else: 5 works · 22.8% of their workTHEIR WORKAlexandraBrunner‐Sperdin20works
Social Sciences77%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1152.7%
    2. Social Sciences417.5%
    3. Psychology17.0%
  2. Everything else522.8%
  1. 1Marketing21% of their works
  2. 2Sociology and Political Science18% of their works
  3. 3Organizational Behavior and Human Resource Management16% of their works
  4. 4Strategy and Management10% of their works
  5. 5Social Psychology7% of their works
  6. 6Management of Technology and Innovation5% of their works

Research topics

Which keywords describe Alexandra Brunner‐Sperdin's research?

The keywords of their largest research topics: Brand Equity, Customer Satisfaction, Service Quality, Customer Relationship Management, Brand Trust, Consumer Behavior, Customer Experience and Electronic Word-of-Mouth.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Brand Equity82 topics
  2. Customer Satisfaction81 topic
  3. Service Quality81 topic
  4. Customer Relationship Management72 topics
  5. Brand Trust61 topic
  6. Consumer Behavior61 topic
  7. Customer Experience52 topics
  8. Electronic Word-of-Mouth41 topic
  9. Social Media41 topic
  10. Destination Image31 topic
  11. Impulse Buying31 topic
  12. Information Technology31 topic
  13. Multichannel Retailing31 topic
  14. Tourist Satisfaction31 topic
  15. Value Chains31 topic
  16. Business Models21 topic
  17. Digital Transformation21 topic
  18. IMC21 topic
  19. Integrated Marketing Communication21 topic

Where does Alexandra Brunner‐Sperdin work?

Alexandra Brunner‐Sperdin's main affiliation in the publication record is University of Applied Sciences Kufstein, Austria.

How many publications and citations does Alexandra Brunner‐Sperdin have?

OpenAlex counts 20 works and 1,131 citations for Alexandra Brunner‐Sperdin, an h-index of 9, ranking #1,070,850 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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