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Researcher · University of Salerno · Italy

Alfonso Siano

Alfonso Siano publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Management, Economics, and Public Policy, Diverse academic and cultural studies and Digital Marketing and Social Media.

ORCID 0000-0002-8577-8158 OpenAlex
World rank
#668,118
of 7,710,434 ranked researchers
Rank in Italy
#19,730
of 242,206
Works
210
Citations
2.9k
Citations per work
13.9
h-index
28
i10-index 45Top 5.7% in Marketing
Alfonso Siano

What does Alfonso Siano research?

Alfonso Siano's work is mostly in Business, Management and Accounting (51%), Social Sciences (17%), Economics, Econometrics and Finance (10%).

Social Sciences: 165 works · 78.5% of their workBusiness, Management and Accounting: 107 works · 50.9% of their workMarketing: 59 works · 28.0% of their workStrategy and Management: 37 works · 17.8% of their workOrganizational Behavior and Human Resource Management: 11 works · 5.1% of their workSocial Sciences: 36 works · 17.2% of their workSociology and Political Science: 26 works · 12.5% of their workCommunication: 10 works · 4.7% of their workEconomics, Econometrics and Finance: 22 works · 10.4% of their workEconomics and Econometrics: 22 works · 10.4% of their workEverything else: 45 works · 21.5% of their workTHEIR WORKAlfonso Siano210works
Social Sciences78%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting10750.9%
    2. Social Sciences3617.2%
    3. Economics, Econometrics and Finance2210.4%
  2. Everything else4521.5%
  1. 1Marketing28% of their works
  2. 2Strategy and Management18% of their works
  3. 3Sociology and Political Science12% of their works
  4. 4Economics and Econometrics10% of their works
  5. 5Organizational Behavior and Human Resource Management5% of their works
  6. 6Communication5% of their works

Research topics

Which keywords describe Alfonso Siano's research?

The keywords of their largest research topics: Sustainable Development, Brand Equity, Market Orientation, Financial Performance, Corporate Responsibility, Global Networks, Innovation and Knowledge Economy.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 21 words, with their numbers
  1. Sustainable Development1082 topics
  2. Brand Equity1013 topics
  3. Market Orientation792 topics
  4. Financial Performance632 topics
  5. Corporate Responsibility611 topic
  6. Global Networks611 topic
  7. Innovation471 topic
  8. Knowledge Economy471 topic
  9. Consumer Behavior412 topics
  10. Electronic Word-of-Mouth371 topic
  11. Social Media371 topic
  12. Corporate Social Responsibility331 topic
  13. Stakeholder Theory331 topic
  14. Corporate Reputation301 topic
  15. Organizational Identity301 topic
  16. Brand Community221 topic
  17. Brand Trust221 topic
  18. Environmental Innovation191 topic
  19. Green Consumption191 topic
  20. IMC181 topic
  21. Integrated Marketing Communication181 topic

Where does Alfonso Siano work?

Alfonso Siano's main affiliation in the publication record is University of Salerno, Italy.

How many publications and citations does Alfonso Siano have?

OpenAlex counts 210 works and 2,909 citations for Alfonso Siano, an h-index of 28, ranking #668,118 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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