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Researcher · University of Washington Tacoma · United States

Altaf Merchant

Altaf Merchant publishes mostly in Sociology and Political Science, Marketing and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Nostalgia and Consumer Behavior and Media, Gender, and Advertising.

ORCID 0000-0002-8861-0609 OpenAlex
World rank
#504,948
of 1,633,909 ranked researchers
Rank in United States
#167,519
of 358,040
Works
23
Citations
89
Citations per work
3.9

What does Altaf Merchant research?

Sociology and Political Science: 29.2%Marketing: 25.0%Social Psychology: 16.7%Gender Studies: 8.3%other fields: 20.8%29%top field
Sociology and Political Science29.2%Marketing25.0%Social Psychology16.7%Gender Studies8.3%other fields20.8%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science29% of their works
  2. 2Marketing25% of their works
  3. 3Social Psychology17% of their works
  4. 4Gender Studies8% of their works
  5. 5Economics and Econometrics4% of their works
  6. 6Communication4% of their works

Research topics

Which keywords describe Altaf Merchant's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Advertising, Electronic Word-of-Mouth, Gender Roles, Media Representation and Memory.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior72 topics
  2. Brand Equity51 topic
  3. Brand Trust51 topic
  4. Advertising42 topics
  5. Electronic Word-of-Mouth21 topic
  6. Gender Roles21 topic
  7. Media Representation21 topic
  8. Memory21 topic
  9. Nostalgia21 topic
  10. Social Media21 topic
  11. Analytics11 topic
  12. Big Data11 topic
  13. Customer Experience11 topic
  14. Empowerment11 topic
  15. Finance11 topic
  16. Islamic Banking11 topic
  17. Microfinance11 topic
  18. Multichannel Retailing11 topic

Where does Altaf Merchant work?

Altaf Merchant's main affiliation in the publication record is University of Washington Tacoma, United States.

How many publications and citations does Altaf Merchant have?

Science Explorer counts 23 works and 89 citations for Altaf Merchant, ranking #504,948 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.