Andreas Herrmann
Andreas Herrmann publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #408,703 of 1,633,909 ranked researchers
- Rank in Switzerland
- #7,675 of 19,404
- Works
- 279
- Citations
- 711
- Citations per work
- 2.5
What does Andreas Herrmann research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing15% of their works
- 2Strategy and Management12% of their works
- 3Management of Technology and Innovation12% of their works
- 4Molecular Biology9% of their works
- 5Organizational Behavior and Human Resource Management5% of their works
- 6Economics and Econometrics4% of their works
Research topics
- Corporate Governance and Management
- Digital Innovation in Industries
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Customer Service Quality and Loyalty
- Economic and Environmental Valuation
- Product Development and Customization
- Consumer Retail Behavior Studies
Which keywords describe Andreas Herrmann's research?
The keywords of their largest research topics: E-commerce, Consumer Behavior, Customer Experience, Information Technology, Value Chains, Business Models, Digital Transformation and Brand Equity.
- Multichannel Retailing
- Impulse Buying
- Conjoint Analysis
- Customer Satisfaction
- Marketing Strategies
- Brand Equity
- Business Models
- Information Technology
- Consumer Behavior
- E-commerce
- Customer Experience
- Value Chains
- Digital Transformation
- Brand Trust
- Retail Economics
- Service Quality
- Discrete Choice Models
- Mass Customization
- Product Modularity
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- E-commerce372 topics
- Consumer Behavior302 topics
- Customer Experience292 topics
- Information Technology291 topic
- Value Chains291 topic
- Business Models221 topic
- Digital Transformation221 topic
- Brand Equity151 topic
- Brand Trust151 topic
- Marketing Strategies151 topic
- Retail Economics151 topic
- Customer Satisfaction141 topic
- Service Quality141 topic
- Conjoint Analysis81 topic
- Discrete Choice Models81 topic
- Impulse Buying71 topic
- Mass Customization71 topic
- Multichannel Retailing71 topic
- Product Modularity71 topic
Where does Andreas Herrmann work?
Andreas Herrmann's main affiliation in the publication record is University of St.Gallen, Switzerland.
How many publications and citations does Andreas Herrmann have?
Science Explorer counts 279 works and 711 citations for Andreas Herrmann, ranking #408,703 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Andreas Herrmann
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