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Researcher · University of Applied Sciences Europe · Germany

Andreas Krämer

Andreas Krämer publishes mostly in Marketing, Literature and Literary Theory and Strategy and Management, on topics such as German Literature and Culture Studies, Corporate Governance and Management and Consumer Market Behavior and Pricing.

ORCID 0000-0002-2586-5508 OpenAlex
World rank
#940,149
of 1,633,909 ranked researchers
Rank in Germany
#54,778
of 86,443
Works
61
Citations
32
Citations per work
0.5

What does Andreas Krämer research?

Marketing: 14.5%Literature and Literary Theory: 12.9%Strategy and Management: 11.3%Visual Arts and Performing Arts: 8.1%other fields: 53.2%14%top field
Marketing14.5%Literature and Literary Theory12.9%Strategy and Management11.3%Visual Arts and Performing Arts8.1%other fields53.2%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing14% of their works
  2. 2Literature and Literary Theory13% of their works
  3. 3Strategy and Management11% of their works
  4. 4Visual Arts and Performing Arts8% of their works
  5. 5Organizational Behavior and Human Resource Management6% of their works
  6. 6Management of Technology and Innovation5% of their works

Research topics

Which keywords describe Andreas Krämer's research?

The keywords of their largest research topics: Customer Experience, E-commerce, Autorschaft, Bildung, Information Technology, Value Chains, Artificial Intelligence and Digital Transformation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 20 words, with their numbers
  1. Customer Experience73 topics
  2. E-commerce72 topics
  3. Autorschaft61 topic
  4. Bildung61 topic
  5. Information Technology61 topic
  6. Value Chains61 topic
  7. Artificial Intelligence52 topics
  8. Digital Transformation52 topics
  9. Marketing Strategies41 topic
  10. Retail Economics41 topic
  11. Aesthetics31 topic
  12. Business Models31 topic
  13. Contemporary Art31 topic
  14. Technology Innovation31 topic
  15. Automation21 topic
  16. Co-Creation21 topic
  17. Impulse Buying21 topic
  18. Multichannel Retailing21 topic
  19. Robotic Process Automation21 topic
  20. Value Creation21 topic

Where does Andreas Krämer work?

Andreas Krämer's main affiliation in the publication record is University of Applied Sciences Europe, Germany.

How many publications and citations does Andreas Krämer have?

Science Explorer counts 61 works and 32 citations for Andreas Krämer, ranking #940,149 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Andreas Krämer

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