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Researcher · Babson College · United States

Anjali Suniti Bal

Anjali Suniti Bal publishes mostly in Sociology and Political Science, Marketing and Communication, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Management and Marketing Education.

OpenAlex
World rank
#751,145
of 7,710,434 ranked researchers
Rank in United States
#252,222
of 1,627,098
Works
44
Citations
747
Citations per work
17.0
h-index
12
i10-index 12Top 17% in Sociology and Political Science
Anjali Suniti Bal

What does Anjali Suniti Bal research?

Anjali Suniti Bal's work is mostly in Social Sciences (33%), Business, Management and Accounting (18%), Arts and Humanities (4%).

Social Sciences: 24 works · 54.8% of their workSocial Sciences: 14 works · 32.7% of their workSociology and Political Science: 8 works · 18.6% of their workCommunication: 4 works · 9.7% of their workGender Studies: 2 works · 4.4% of their workBusiness, Management and Accounting: 8 works · 17.7% of their workMarketing: 6 works · 13.3% of their workManagement of Technology and Innovation: 2 works · 4.4% of their workArts and Humanities: 2 works · 4.4% of their workMuseology: 2 works · 4.4% of their workEverything else: 20 works · 45.2% of their workTHEIR WORKAnjali Suniti Bal44works
Social Sciences55%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences1432.7%
    2. Business, Management and Accounting817.7%
    3. Arts and Humanities24.4%
  2. Everything else2045.2%
  1. 1Sociology and Political Science19% of their works
  2. 2Marketing13% of their works
  3. 3Communication10% of their works
  4. 4Gender Studies4% of their works
  5. 5Museology4% of their works
  6. 6Management of Technology and Innovation4% of their works

Research topics

Which keywords describe Anjali Suniti Bal's research?

The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Brand Trust, Consumer Behavior, Digital Divide, Experiential Learning and Marketing Education.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Social Media193 topics
  2. Consumer Engagement101 topic
  3. Electronic Word-of-Mouth101 topic
  4. Brand Trust91 topic
  5. Consumer Behavior91 topic
  6. Digital Divide51 topic
  7. Experiential Learning51 topic
  8. Marketing Education51 topic
  9. Political Participation51 topic
  10. Agenda Setting41 topic
  11. Art Market41 topic
  12. Clothing41 topic
  13. Fake News41 topic
  14. Fashion41 topic
  15. Investment41 topic
  16. Media Framing41 topic
  17. Misinformation41 topic

Where does Anjali Suniti Bal work?

Anjali Suniti Bal's main affiliation in the publication record is Babson College, United States.

How many publications and citations does Anjali Suniti Bal have?

OpenAlex counts 44 works and 747 citations for Anjali Suniti Bal, an h-index of 12, ranking #751,145 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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