Aron O’Cass
Aron O’Cass publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Innovation and Knowledge Management and Digital Marketing and Social Media.
- World rank
- #37,584 of 1,633,909 ranked researchers
- Rank in Australia
- #939 of 35,497
- Works
- 51
- Citations
- 743
- Citations per work
- 14.6
What does Aron O’Cass research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing29% of their works
- 2Strategy and Management17% of their works
- 3Sociology and Political Science12% of their works
- 4Social Psychology6% of their works
- 5Organizational Behavior and Human Resource Management6% of their works
- 6Management of Technology and Innovation4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Innovation and Knowledge Management
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Entrepreneurship Studies and Influences
- Environmental Sustainability in Business
- Service and Product Innovation
- International Business and FDI
Which keywords describe Aron O’Cass's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Social Capital, Dynamic Capabilities, Electronic Word-of-Mouth, Knowledge Transfer and Social Media.
- Value Creation
- Institutional Environment
- Foreign Direct Investment
- Entrepreneurial Orientation
- Service Quality
- Social Media
- Electronic Word-of-Mouth
- Social Capital
- Brand Equity
- Consumer Behavior
- Brand Trust
- Dynamic Capabilities
- Knowledge Transfer
- Customer Satisfaction
- Co-Creation
- Environmental Innovation
- Green Consumption
- Opportunity Recognition
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior132 topics
- Brand Equity101 topic
- Brand Trust101 topic
- Social Capital82 topics
- Dynamic Capabilities51 topic
- Electronic Word-of-Mouth51 topic
- Knowledge Transfer51 topic
- Social Media51 topic
- Customer Satisfaction41 topic
- Service Quality41 topic
- Co-Creation31 topic
- Entrepreneurial Orientation31 topic
- Environmental Innovation31 topic
- Foreign Direct Investment31 topic
- Green Consumption31 topic
- Institutional Environment31 topic
- Opportunity Recognition31 topic
- Value Creation31 topic
Where does Aron O’Cass work?
Aron O’Cass's main affiliation in the publication record is Griffith University, Australia.
How many publications and citations does Aron O’Cass have?
Science Explorer counts 51 works and 743 citations for Aron O’Cass, ranking #37,584 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.