Audhesh K. Paswan
Audhesh K. Paswan publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Customer Service Quality and Loyalty.
- World rank
- #217,093 of 1,633,909 ranked researchers
- Rank in United States
- #86,758 of 358,040
- Works
- 38
- Citations
- 245
- Citations per work
- 6.4
What does Audhesh K. Paswan research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing28% of their works
- 2Strategy and Management17% of their works
- 3Organizational Behavior and Human Resource Management11% of their works
- 4Sociology and Political Science11% of their works
- 5Artificial Intelligence4% of their works
- 6Information Systems and Management4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Business Strategy and Innovation
- Franchising Strategies and Performance
- Technology Adoption and User Behaviour
Which keywords describe Audhesh K. Paswan's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Multichannel Retailing, Customer Satisfaction, E-commerce and Service Quality.
- Technology Acceptance Model
- Organizational Learning
- Information Systems
- Coopetition
- Social Media
- Service Quality
- Customer Satisfaction
- Customer Experience
- Brand Equity
- Consumer Behavior
- Brand Trust
- Multichannel Retailing
- E-commerce
- Electronic Word-of-Mouth
- Business Networks
- Franchising
- Marketing Strategies
- Retail Economics
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior72 topics
- Brand Equity51 topic
- Brand Trust51 topic
- Customer Experience51 topic
- Multichannel Retailing51 topic
- Customer Satisfaction41 topic
- E-commerce42 topics
- Service Quality41 topic
- Electronic Word-of-Mouth31 topic
- Social Media31 topic
- Business Networks21 topic
- Coopetition21 topic
- Franchising21 topic
- Information Systems21 topic
- Marketing Strategies21 topic
- Organizational Learning21 topic
- Retail Economics21 topic
- Technology Acceptance Model21 topic
Where does Audhesh K. Paswan work?
Audhesh K. Paswan's main affiliation in the publication record is University of North Texas, United States.
How many publications and citations does Audhesh K. Paswan have?
Science Explorer counts 38 works and 245 citations for Audhesh K. Paswan, ranking #217,093 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.