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Researcher · Suan Dusit University · Thailand

Aurathai Lertwannawit

Aurathai Lertwannawit publishes mostly in Sociology and Political Science, Organizational Behavior and Human Resource Management and Strategy and Management, on topics such as Customer Service Quality and Loyalty, Digital Marketing and Social Media and Diverse Aspects of Tourism Research.

ORCID 0000-0001-9706-4286 OpenAlex
World rank
#1,756,729
of 7,710,434 ranked researchers
Rank in Thailand
#2,983
of 23,698
Works
21
Citations
342
Citations per work
16.3
h-index
8
i10-index 8Top 32% in Sociology and Political Science
Aurathai Lertwannawit

What does Aurathai Lertwannawit research?

Aurathai Lertwannawit's work is mostly in Business, Management and Accounting (37%), Social Sciences (30%), Environmental Science (4%).

Social Sciences: 14 works · 66.7% of their workBusiness, Management and Accounting: 8 works · 37.1% of their workOrganizational Behavior and Human Resource Management: 3 works · 14.8% of their workStrategy and Management: 3 works · 13.0% of their workMarketing: 2 works · 9.3% of their workSocial Sciences: 6 works · 29.6% of their workSociology and Political Science: 5 works · 22.2% of their workCommunication: 2 works · 7.4% of their workEverything else: 6 works · 29.6% of their workPhysical Sciences: 1 works · 3.7% of their workEnvironmental Science: 1 works · 3.7% of their workManagement, Monitoring, Policy and Law: 1 works · 3.7% of their workTHEIR WORKAurathaiLertwannawit21works
Physical Sciences4%Social Sciences67%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting837.1%
    2. Social Sciences629.6%
  2. Everything else629.6%
    1. Environmental Science13.7%
  1. 1Sociology and Political Science22% of their works
  2. 2Organizational Behavior and Human Resource Management15% of their works
  3. 3Strategy and Management13% of their works
  4. 4Marketing9% of their works
  5. 5Communication7% of their works
  6. 6Management, Monitoring, Policy and Law4% of their works

Research topics

Which keywords describe Aurathai Lertwannawit's research?

The keywords of their largest research topics: Social Media, Consumer Engagement, Customer Satisfaction, Electronic Word-of-Mouth, Service Quality, COVID-19 Impact, Economic Growth and Destination Image.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Social Media92 topics
  2. Consumer Engagement71 topic
  3. Customer Satisfaction71 topic
  4. Electronic Word-of-Mouth71 topic
  5. Service Quality71 topic
  6. COVID-19 Impact62 topics
  7. Economic Growth62 topics
  8. Destination Image41 topic
  9. Tourist Satisfaction41 topic
  10. Brand Trust21 topic
  11. Consumer Behavior21 topic
  12. Crisis Communication21 topic
  13. Cruise Tourism21 topic
  14. Environmental Impact21 topic
  15. Foreign Direct Investment21 topic
  16. Institutional Environment21 topic
  17. Public Relations21 topic
  18. Data Mining11 topic
  19. Frequent Patterns11 topic

Where does Aurathai Lertwannawit work?

Aurathai Lertwannawit's main affiliation in the publication record is Suan Dusit University, Thailand.

How many publications and citations does Aurathai Lertwannawit have?

OpenAlex counts 21 works and 342 citations for Aurathai Lertwannawit, an h-index of 8, ranking #1,756,729 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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