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Ayantunji Gbadamosi

Ayantunji Gbadamosi publishes mostly in Sociology and Political Science, Marketing and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Migration, Ethnicity, and Economy and Innovation and Socioeconomic Development.

World rank
#1,495,511
of 1,633,909 ranked researchers
Rank in United Kingdom
#87,061
of 90,785
Works
20
Citations
16
Citations per work
0.8

What does Ayantunji Gbadamosi research?

Sociology and Political Science: 34.8%Marketing: 21.7%Strategy and Management: 8.7%Economics and Econometrics: 8.7%other fields: 26.1%35%top field
Sociology and Political Science34.8%Marketing21.7%Strategy and Management8.7%Economics and Econometrics8.7%other fields26.1%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science35% of their works
  2. 2Marketing22% of their works
  3. 3Strategy and Management9% of their works
  4. 4Economics and Econometrics9% of their works
  5. 5Business and International Management4% of their works
  6. 6Communication4% of their works

Research topics

Which keywords describe Ayantunji Gbadamosi's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Social Capital, Ethnic Minority Business, Immigrant Entrepreneurship, Sustainability and Analytics.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior42 topics
  2. Brand Equity31 topic
  3. Brand Trust31 topic
  4. Social Capital32 topics
  5. Ethnic Minority Business21 topic
  6. Immigrant Entrepreneurship21 topic
  7. Sustainability22 topics
  8. Analytics11 topic
  9. Big Data11 topic
  10. Customer Experience11 topic
  11. Emerging Markets11 topic
  12. Entrepreneurial Orientation11 topic
  13. Environmental Innovation11 topic
  14. Foreign Direct Investment11 topic
  15. Frugal Innovation11 topic
  16. Green Consumption11 topic
  17. Institutional Environment11 topic
  18. Multichannel Retailing11 topic
  19. Opportunity Recognition11 topic

Where does Ayantunji Gbadamosi work?

Ayantunji Gbadamosi's main affiliation in the publication record is University of East London, United Kingdom.

How many publications and citations does Ayantunji Gbadamosi have?

Science Explorer counts 20 works and 16 citations for Ayantunji Gbadamosi, ranking #1,495,511 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.