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Researcher · Fachhochschule Salzburg · Austria

Barbara Neuhofer

Barbara Neuhofer publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Diverse Aspects of Tourism Research and Service and Product Innovation.

ORCID 0000-0002-7871-5060 OpenAlex
World rank
#95,684
of 7,710,434 ranked researchers
Rank in Austria
#867
of 43,330
Works
56
Citations
4.7k
Citations per work
84.4
h-index
26
i10-index 38Top 3.3% in Sociology and Political Science
Barbara Neuhofer

What does Barbara Neuhofer research?

Barbara Neuhofer's work is mostly in Social Sciences (38%), Business, Management and Accounting (32%), Computer Science (3%).

Social Sciences: 41 works · 72.6% of their workSocial Sciences: 21 works · 37.6% of their workSociology and Political Science: 21 works · 37.6% of their workBusiness, Management and Accounting: 18 works · 32.5% of their workMarketing: 14 works · 24.2% of their workOrganizational Behavior and Human Resource Management: 3 works · 4.5% of their workManagement of Technology and Innovation: 2 works · 3.8% of their workDecision Sciences: 1 works · 2.5% of their workInformation Systems and Management: 1 works · 2.5% of their workEverything else: 14 works · 24.2% of their workPhysical Sciences: 2 works · 3.2% of their workComputer Science: 2 works · 3.2% of their workHuman-Computer Interaction: 2 works · 3.2% of their workTHEIR WORKBarbara Neuhofer56works
Physical Sciences3%Social Sciences73%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences2137.6%
    2. Business, Management and Accounting1832.5%
    3. Decision Sciences12.5%
  2. Everything else1424.2%
    1. Computer Science23.2%
  1. 1Sociology and Political Science38% of their works
  2. 2Marketing24% of their works
  3. 3Organizational Behavior and Human Resource Management4% of their works
  4. 4Management of Technology and Innovation4% of their works
  5. 5Human-Computer Interaction3% of their works
  6. 6Information Systems and Management2% of their works

Research topics

Which keywords describe Barbara Neuhofer's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Co-Creation, Destination Image, Tourist Satisfaction, Service Innovation, Value Creation and Consumer Behavior.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Electronic Word-of-Mouth301 topic
  2. Social Media301 topic
  3. Co-Creation232 topics
  4. Destination Image221 topic
  5. Tourist Satisfaction221 topic
  6. Service Innovation191 topic
  7. Value Creation191 topic
  8. Consumer Behavior182 topics
  9. Brand Equity91 topic
  10. Brand Trust91 topic
  11. Collaborative Consumption91 topic
  12. Sharing Economy91 topic
  13. Customer Satisfaction51 topic
  14. Service Quality51 topic
  15. Informal Education41 topic
  16. Museum Learning41 topic
  17. Open Innovation41 topic
  18. User-Centric Design41 topic

Where does Barbara Neuhofer work?

Barbara Neuhofer's main affiliation in the publication record is Fachhochschule Salzburg, Austria.

How many publications and citations does Barbara Neuhofer have?

OpenAlex counts 56 works and 4,727 citations for Barbara Neuhofer, an h-index of 26, ranking #95,684 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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