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Researcher · Great Lakes Institute of Management · India

Bharadhwaj Sivakumaran

Bharadhwaj Sivakumaran publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and Consumer Retail Behavior Studies.

ORCID 0000-0001-8377-0390 OpenAlex
World rank
#1,446,255
of 1,633,909 ranked researchers
Rank in India
#34,469
of 44,512
Works
21
Citations
54
Citations per work
2.6

What does Bharadhwaj Sivakumaran research?

Marketing: 43.8%Sociology and Political Science: 12.5%Information Systems and Management: 9.4%Organizational Behavior and Human Resource Management: 6.3%other fields: 28.0%44%top field
Marketing43.8%Sociology and Political Science12.5%Information Systems and Management9.4%Organizational Behavior and Human Resource Management6.3%other fields28.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing44% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Information Systems and Management9% of their works
  4. 4Organizational Behavior and Human Resource Management6% of their works
  5. 5Social Psychology6% of their works
  6. 6Gender Studies6% of their works

Research topics

Which keywords describe Bharadhwaj Sivakumaran's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, E-commerce, Customer Experience, Environmental Innovation, Green Consumption and Impulse Buying.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior113 topics
  2. Brand Equity61 topic
  3. Brand Trust61 topic
  4. E-commerce52 topics
  5. Customer Experience42 topics
  6. Environmental Innovation31 topic
  7. Green Consumption31 topic
  8. Impulse Buying31 topic
  9. Information Systems31 topic
  10. Multichannel Retailing31 topic
  11. Technology Acceptance Model31 topic
  12. Electronic Word-of-Mouth21 topic
  13. Marketing Strategies21 topic
  14. Retail Economics21 topic
  15. Social Media21 topic
  16. Artificial Intelligence11 topic
  17. Personas11 topic
  18. Service Robots11 topic
  19. User-Centered Design11 topic

Where does Bharadhwaj Sivakumaran work?

Bharadhwaj Sivakumaran's main affiliation in the publication record is Great Lakes Institute of Management, India.

How many publications and citations does Bharadhwaj Sivakumaran have?

Science Explorer counts 21 works and 54 citations for Bharadhwaj Sivakumaran, ranking #1,446,255 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.