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Topic · Human-Computer Interaction

Persona Design and Applications

Persona Design and Applications is a research topic within Human-Computer Interaction. Science Explorer counts 6.9k research works in it since 1962. 16.9% of them reached the world's top 10% most cited for their field and year.

This cluster of papers focuses on the use of personas in user-centered design and development processes, including topics such as data-driven persona development, empathy mapping, and the application of personas in health technologies. It also explores the challenges, perceptions, and potential biases associated with personas, as well as their role in requirements engineering and customer segmentation.

  • Personas
  • User-Centered Design
  • Data-Driven
  • User Profiles
  • Empathy Mapping
  • Requirements Engineering
  • Health Technologies
  • Digital Analytics
  • Customer Segmentation
  • Ethnography
Research works
6.9k
fractional, since 1962
In the world top 10%
1.2k
per year above
Top-10% rate
16.9%
share of its works in the world top 10%
Growth, 2013–17 → 2018–22
+36%
the tick is no change

Which countries lead Persona Design and Applications research?

By volume, the United States and Indonesia publish the most (301 and 213 works in 2022–2025).

By volume, 2022–2025

  1. 1 United States 301 works
  2. 2 Indonesia 213 works
  3. 3 China 209 works
  4. 4 Germany 161 works
  5. 5 United Kingdom 114 works
  6. 6 Australia 74 works
  7. 7 Canada 62 works
  8. 8 India 62 works
  9. 9 Italy 51 works
  10. 10 Netherlands 49 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

United States: 23.2%Indonesia: 16.4%China: 16.2%Germany: 12.4%6 others listed: 31.8%23%largest
United States301 · 23.2%Indonesia213 · 16.4%China209 · 16.2%Germany161 · 12.4%6 others listed412 · 31.8%

Shares of the rows listed above, not of the whole node.

Which institutions lead Persona Design and Applications research?

By volume in 2022–2025, Binus University publishes the most Persona Design and Applications research, followed by Telkom University and Delft University of Technology.

By volume, 2022–2025

  1. 1 Binus UniversityIndonesia 22 works
  2. 2 Telkom UniversityIndonesia 14 works
  3. 3 Delft University of TechnologyNetherlands 13 works
  4. 4 Eindhoven University of TechnologyNetherlands 11 works
  5. 5 Politecnico di MilanoItaly 10 works
  6. 6 Monash UniversityAustralia 10 works
  7. 7 University of WashingtonUnited States 9 works
  8. 8 Korea Advanced Institute of Science and TechnologySouth Korea 7 works
  9. 9 Aalto UniversityFinland 7 works
  10. 10 Bandung Institute of TechnologyIndonesia 7 works

Where is Persona Design and Applications research done?

The largest centres of Persona Design and Applications research in 2022–2025 are Jakarta (Indonesia), Beijing (China), Bandung (Indonesia) and London (United Kingdom).

Largest cities, 2022–2025

  1. 1 Jakarta Indonesia 40 works
  2. 2 Beijing China 35 works
  3. 3 Bandung Indonesia 30 works
  4. 4 London United Kingdom 25 works
  5. 5 Melbourne Australia 24 works
  6. 6 Seoul South Korea 23 works
  7. 7 Tokyo Japan 19 works
  8. 8 Shanghai China 19 works
  9. 9 Surabaya Indonesia 19 works
  10. 10 Yogyakarta Indonesia 17 works
See Persona Design and Applications on the map

Where is the best place to study Persona Design and Applications?

Among universities, judged by research, Eindhoven University of Technology, Delft University of Technology and Monash University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

0%20%40%mean 18%fractional works in this node (log) →share in the world top 10% →Eindhoven University of Technology: 11, 17.1%Delft University of Technology: 13, 22.6%Monash University: 10, 29.1%Binus University: 22, 7.4%University of Washington: 8, 28.8%Telkom University: 14, 7.4%Politecnico di Milano: 10, 13.6%Monash UniversityDelft University of …Eindhoven University…Binus University
above the meannear itbelow it

One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.

#UniversityScoreTop 10%SpecialisationWorksGrowth
1 Eindhoven University of TechnologyNetherlands 68.517.1%16.8×11 +149.4%
2 Delft University of TechnologyNetherlands 63.922.6%10.0×13 +27.8%
3 Monash UniversityAustralia 60.029.1%6.2×10 +105.0%
4 Binus UniversityIndonesia 59.57.4%21.1×22 +142.3%
5 University of WashingtonUnited States 49.228.8%4.5×8 +144.5%
6 Telkom UniversityIndonesia 40.97.4%13.7×14 —
7 Politecnico di MilanoItaly 33.413.6%7.2×10 +57.2%

Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.

Is Persona Design and Applications research growing?

Output in 2018–2022 was 36% higher than in 2013–2017, peaking in 2025. The fastest-growing topics are Persona Design and Applications.

19801990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.