Persona Design and Applications
Persona Design and Applications is a research topic within Human-Computer Interaction. Science Explorer counts 6.9k research works in it since 1962. 10.0% of them reached the world's top 10% most cited for their field and year.
This cluster of papers focuses on the use of personas in user-centered design and development processes, including topics such as data-driven persona development, empathy mapping, and the application of personas in health technologies. It also explores the challenges, perceptions, and potential biases associated with personas, as well as their role in requirements engineering and customer segmentation.
- Personas
- User-Centered Design
- Data-Driven
- User Profiles
- Empathy Mapping
- Requirements Engineering
- Health Technologies
- Digital Analytics
- Customer Segmentation
- Ethnography
- Research works
- 6.9k fractional, since 1962
- In the world top 10%
- 686 per year above
- Top-10% rate
- 10.0% share of its works in the world top 10%
- Growth, 2018-21 → 2022-25
- +44% the tick is no change
- Largest producer
United States
24% of the 10 largest, 2022-now
Which countries lead Persona Design and Applications research?
By volume, the United States and China publish the most (396 and 294 works in 2022-now).
By volume, 2022-now
- 1
United States
396 works
- 2
China
294 works
- 3
Indonesia
237 works
- 4
Germany
206 works
- 5
United Kingdom
145 works
- 6
Australia
85 works
- 7
India
81 works
- 8
Canada
76 works
- 9
Italy
64 works
- 10
Netherlands
60 works
How concentrated that is
The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.
Shares of the rows listed above, not of the whole node.
Which institutions lead Persona Design and Applications research?
By volume in 2022-now, Binus University publishes the most Persona Design and Applications research, followed by Delft University of Technology and Telkom University.
By volume, 2022-now
- 1
Binus UniversityIndonesia
23 works
- 2
Delft University of TechnologyNetherlands
16 works
- 3
Telkom UniversityIndonesia
15 works
- 4
Eindhoven University of TechnologyNetherlands
12 works
- 5
Monash UniversityAustralia
12 works
- 6
Politecnico di MilanoItaly
12 works
- 7
University of WashingtonUnited States
11 works
- 8
University of TorontoCanada
10 works
- 9
Ronin InstituteUnited States
9 works
- 10
Korea Advanced Institute of Science and Technology
South Korea
8 works
Who are the leading researchers in Persona Design and Applications?
The most-cited researchers publishing on Persona Design and Applications include James Thomas.
- 1
James Thomas
United Kingdom
242k citations
Ranked by citations received across their whole record, among researchers with at least three works on this topic.
Where is Persona Design and Applications research done?
The largest centres of Persona Design and Applications research in 2022-now are Beijing (China), Jakarta (Indonesia), Bandung (Indonesia) and London (United Kingdom).
Where is the best place to study Persona Design and Applications?
Among universities, judged by research, Monash University, Delft University of Technology and Hong Kong Polytechnic University score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.
One dot per university in the first ten of the table below, at the default weights. The upper left is the interesting corner: small places doing unusually strong work.
| # | University | Score | Top 10% | Specialisation | Works | Growth |
|---|---|---|---|---|---|---|
| 1 | Monash UniversityAustralia |
64.2 | 22.3% | 5.9× | 12 | +34.3% |
| 2 | Delft University of TechnologyNetherlands |
63.5 | 13.1% | 11.2× | 16 | +22.3% |
| 3 | Hong Kong Polytechnic UniversityChina |
59.5 | 28.8% | 4.5× | 8 | +53.8% |
| 4 | University of WashingtonUnited States |
58.0 | 26.2% | 4.6× | 11 | -19.6% |
| 5 | Eindhoven University of TechnologyNetherlands |
57.4 | 23.1% | 16.7× | 12 | -11.8% |
| 6 | Korea Advanced Institute of Science and TechnologySouth Korea |
55.3 | 26.1% | 8.5× | 8 | +186.9% |
| 7 | Binus UniversityIndonesia |
53.2 | 1.8% | 20.2× | 23 | +208.7% |
| 8 | University of TorontoCanada |
47.8 | 15.0% | 2.3× | 10 | +65.0% |
| 9 | Politecnico di MilanoItaly |
40.9 | 4.2% | 7.9× | 12 | +60.9% |
| 10 | Telkom UniversityIndonesia |
37.7 | 0.0% | 13.7× | 15 | +112.6% |
| 11 | Tsinghua UniversityChina |
35.8 | 19.0% | 1.7× | 8 | +102.6% |
| 12 | Bandung Institute of TechnologyIndonesia |
20.7 | 0.0% | 6.0× | 8 | +117.8% |
Universities only. The score blends excellence (40%), size (30%), specialisation (10%), growth (10%), international reach (10%), 2022-now; growth compares 2018-21 with 2022-25 and counts up to +20%, since a jump from a small base is mostly noise.
Every institution in Persona Design and Applications, country by countryIs Persona Design and Applications research growing?
Output in 2022-2025 was 44% higher than in 2018-2021, peaking in 2025. The fastest-growing topics are Persona Design and Applications.
The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.
Its share of all research
Growing output can still be a shrinking share: all of science grows. This is Persona Design and Applications as a percentage of every work published that year, 0.0096% in 2024.
Fractional works of Persona Design and Applications over all fractional works that year. How the balance of science has shifted.
How much of it reaches the world top 10%
Year by year.
Of each year's works in it, the share that reached the world's 10% most cited for their field and year. A field is the world for its own topics, so there is no other line to hold it against.
Which topics inside it are moving
Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.
Discussion
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