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Researcher · SUNY Oneonta · United States

Bharath Ramkumar

Bharath Ramkumar publishes mostly in Marketing, Sociology and Political Science and Museology, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Consumer Retail Behavior Studies.

ORCID 0000-0002-4404-9282 OpenAlex
World rank
#1,930,966
of 7,710,434 ranked researchers
Rank in United States
#588,719
of 1,627,098
Works
24
Citations
362
Citations per work
15.1
h-index
7
i10-index 7Top 61% in Marketing
Bharath Ramkumar

What does Bharath Ramkumar research?

Bharath Ramkumar's work is mostly in Business, Management and Accounting (53%), Social Sciences (16%), Arts and Humanities (10%).

Social Sciences: 21 works · 87.2% of their workBusiness, Management and Accounting: 13 works · 52.9% of their workMarketing: 10 works · 41.4% of their workStrategy and Management: 2 works · 8.6% of their workManagement of Technology and Innovation: 1 works · 2.9% of their workSocial Sciences: 4 works · 15.7% of their workSociology and Political Science: 4 works · 15.7% of their workArts and Humanities: 2 works · 10.0% of their workMuseology: 2 works · 10.0% of their workDecision Sciences: 2 works · 8.6% of their workInformation Systems and Management: 2 works · 8.6% of their workEverything else: 3 works · 12.8% of their workTHEIR WORKBharath Ramkumar24works
Social Sciences87%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1352.9%
    2. Social Sciences415.7%
    3. Arts and Humanities210.0%
    4. Decision Sciences28.6%
  2. Everything else312.8%
  1. 1Marketing41% of their works
  2. 2Sociology and Political Science16% of their works
  3. 3Museology10% of their works
  4. 4Strategy and Management9% of their works
  5. 5Information Systems and Management9% of their works
  6. 6Management of Technology and Innovation3% of their works

Research topics

Which keywords describe Bharath Ramkumar's research?

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Customer Experience, Multichannel Retailing and Sustainability.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior152 topics
  2. Electronic Word-of-Mouth111 topic
  3. Social Media111 topic
  4. Brand Equity101 topic
  5. Brand Trust101 topic
  6. Customer Experience101 topic
  7. Multichannel Retailing101 topic
  8. Sustainability72 topics
  9. Information Systems61 topic
  10. Technology Acceptance Model61 topic
  11. Clothing51 topic
  12. Environmental Innovation51 topic
  13. Fashion51 topic
  14. Green Consumption51 topic
  15. Craftivism21 topic
  16. Entrepreneurial Orientation21 topic
  17. Handicraft21 topic
  18. Opportunity Recognition21 topic

Where does Bharath Ramkumar work?

Bharath Ramkumar's main affiliation in the publication record is SUNY Oneonta, United States.

How many publications and citations does Bharath Ramkumar have?

OpenAlex counts 24 works and 362 citations for Bharath Ramkumar, an h-index of 7, ranking #1,930,966 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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