Science Explorer Interactive view Map
Researcher · Northwestern University · United States

Bobby J. Calder

Bobby J. Calder publishes mostly in Sociology and Political Science, Marketing and Literature and Literary Theory, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Media Influence and Health.

ORCID 0000-0002-0120-4641 OpenAlex
World rank
#14,125
of 1,633,909 ranked researchers
Rank in United States
#6,770
of 358,040
Works
49
Citations
793
Citations per work
16.2

What does Bobby J. Calder research?

Sociology and Political Science: 31.7%Marketing: 17.1%Literature and Literary Theory: 7.3%Communication: 7.3%other fields: 36.6%32%top field
Sociology and Political Science31.7%Marketing17.1%Literature and Literary Theory7.3%Communication7.3%other fields36.6%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science32% of their works
  2. 2Marketing17% of their works
  3. 3Literature and Literary Theory7% of their works
  4. 4Communication7% of their works
  5. 5Management of Technology and Innovation5% of their works
  6. 6Social Psychology5% of their works

Research topics

Which keywords describe Bobby J. Calder's research?

The keywords of their largest research topics: Brand Equity, Electronic Word-of-Mouth, Social Media, Brand Trust, Consumer Behavior, Narrative Persuasion, Transportation and Experiential Learning.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Equity62 topics
  2. Electronic Word-of-Mouth61 topic
  3. Social Media61 topic
  4. Brand Trust41 topic
  5. Consumer Behavior41 topic
  6. Narrative Persuasion31 topic
  7. Transportation31 topic
  8. Experiential Learning21 topic
  9. IMC21 topic
  10. Integrated Marketing Communication21 topic
  11. Marketing Education21 topic
  12. Online Gaming21 topic
  13. Video Games21 topic
  14. Contract Visualization11 topic
  15. Language Barriers11 topic
  16. Legal Astuteness11 topic
  17. Medical Interpreters11 topic

Where does Bobby J. Calder work?

Bobby J. Calder's main affiliation in the publication record is Northwestern University, United States.

How many publications and citations does Bobby J. Calder have?

Science Explorer counts 49 works and 793 citations for Bobby J. Calder, ranking #14,125 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.