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Researcher · Vienna University of Economics and Business · Austria

Bodo B. Schlegelmilch

Bodo B. Schlegelmilch publishes mostly in Strategy and Management, Marketing and Sociology and Political Science, on topics such as International Business and FDI, Innovation and Knowledge Management and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0001-8886-955X OpenAlex
World rank
#10,082
of 7,710,434 ranked researchers
Rank in Austria
#100
of 43,330
Works
338
Citations
14k
Citations per work
41.4
h-index
59
i10-index 131Top 0.3% in Strategy and Management
Bodo B. Schlegelmilch

What does Bodo B. Schlegelmilch research?

Bodo B. Schlegelmilch's work is mostly in Business, Management and Accounting (50%), Social Sciences (10%), Decision Sciences (6%).

Social Sciences: 220 works · 65.2% of their workBusiness, Management and Accounting: 169 works · 49.9% of their workStrategy and Management: 85 works · 25.1% of their workMarketing: 41 works · 12.2% of their workManagement of Technology and Innovation: 21 works · 6.3% of their workOrganizational Behavior and Human Resource Management: 21 works · 6.3% of their workSocial Sciences: 32 works · 9.5% of their workSociology and Political Science: 32 works · 9.5% of their workDecision Sciences: 20 works · 5.8% of their workInformation Systems and Management: 20 works · 5.8% of their workEverything else: 118 works · 34.8% of their workTHEIR WORKBodo B.Schlegelmilch338works
Social Sciences65%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting16949.9%
    2. Social Sciences329.5%
    3. Decision Sciences205.8%
  2. Everything else11834.8%
  1. 1Strategy and Management25% of their works
  2. 2Marketing12% of their works
  3. 3Sociology and Political Science10% of their works
  4. 4Organizational Behavior and Human Resource Management6% of their works
  5. 5Management of Technology and Innovation6% of their works
  6. 6Information Systems and Management6% of their works

Research topics

Which keywords describe Bodo B. Schlegelmilch's research?

The keywords of their largest research topics: Consumer Behavior, Strategic Alliances, Foreign Direct Investment, Institutional Environment, Dynamic Capabilities, Knowledge Transfer, Brand Equity and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior782 topics
  2. Strategic Alliances742 topics
  3. Foreign Direct Investment521 topic
  4. Institutional Environment521 topic
  5. Dynamic Capabilities471 topic
  6. Knowledge Transfer471 topic
  7. Brand Equity451 topic
  8. Brand Trust451 topic
  9. Ethical Decision Making441 topic
  10. Moral Identity441 topic
  11. Experiential Learning371 topic
  12. Marketing Education371 topic
  13. Environmental Innovation331 topic
  14. Green Consumption331 topic
  15. Electronic Word-of-Mouth291 topic
  16. Social Media291 topic
  17. Business Networks271 topic
  18. Coopetition271 topic

Where does Bodo B. Schlegelmilch work?

Bodo B. Schlegelmilch's main affiliation in the publication record is Vienna University of Economics and Business, Austria.

How many publications and citations does Bodo B. Schlegelmilch have?

OpenAlex counts 338 works and 13,981 citations for Bodo B. Schlegelmilch, an h-index of 59, ranking #10,082 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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