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Researcher · University of Vienna · Austria

Brigitte Naderer

Brigitte Naderer publishes mostly in Sociology and Political Science, Literature and Literary Theory and Marketing, on topics such as Media Influence and Health, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.

ORCID 0000-0002-7256-7941 OpenAlex
World rank
#70,396
of 7,710,434 ranked researchers
Rank in Austria
#682
of 43,330
Works
136
Citations
7.6k
Citations per work
55.5
h-index
27
i10-index 52Top 3% in Sociology and Political Science
Brigitte Naderer

What does Brigitte Naderer research?

Brigitte Naderer's work is mostly in Social Sciences (35%), Arts and Humanities (13%), Business, Management and Accounting (12%).

Social Sciences: 82 works · 60.5% of their workSocial Sciences: 48 works · 35.4% of their workSociology and Political Science: 29 works · 21.6% of their workCommunication: 12 works · 8.5% of their workGender Studies: 7 works · 5.3% of their workArts and Humanities: 18 works · 13.1% of their workLiterature and Literary Theory: 18 works · 13.1% of their workBusiness, Management and Accounting: 16 works · 12.0% of their workMarketing: 16 works · 12.0% of their workEverything else: 48 works · 35.0% of their workHealth Sciences: 6 works · 4.5% of their workMedicine: 6 works · 4.5% of their workPublic Health, Environmental and Occupational Health: 6 works · 4.5% of their workTHEIR WORKBrigitte Naderer136works
Health Sciences4%Social Sciences60%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences4835.4%
    2. Arts and Humanities1813.1%
    3. Business, Management and Accounting1612.0%
  2. Everything else4835.0%
    1. Medicine64.5%
  1. 1Sociology and Political Science22% of their works
  2. 2Literature and Literary Theory13% of their works
  3. 3Marketing12% of their works
  4. 4Communication8% of their works
  5. 5Gender Studies5% of their works
  6. 6Public Health, Environmental and Occupational Health4% of their works

Research topics

Which keywords describe Brigitte Naderer's research?

The keywords of their largest research topics: Narrative Persuasion, Transportation, Brand Trust, Consumer Behavior, Content Analysis, Electronic Word-of-Mouth, Social Media and Agenda Setting.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Narrative Persuasion441 topic
  2. Transportation441 topic
  3. Brand Trust361 topic
  4. Consumer Behavior361 topic
  5. Content Analysis352 topics
  6. Electronic Word-of-Mouth211 topic
  7. Social Media211 topic
  8. Agenda Setting201 topic
  9. Media Framing201 topic
  10. Bildungsungleichheit191 topic
  11. Qualitative Inhaltsanalyse191 topic
  12. Advertising151 topic
  13. Gender Roles151 topic
  14. Discourse Analysis121 topic
  15. Language Variation121 topic
  16. Obesity121 topic
  17. Overweight121 topic

Where does Brigitte Naderer work?

Brigitte Naderer's main affiliation in the publication record is University of Vienna, Austria.

How many publications and citations does Brigitte Naderer have?

OpenAlex counts 136 works and 7,551 citations for Brigitte Naderer, an h-index of 27, ranking #70,396 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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