Question 1

What does Brigitte Naderer research?

Accepted Answer

Brigitte Naderer publishes mostly in Sociology and Political Science, Literature and Literary Theory and Marketing, on topics such as Media Influence and Health, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.

Question 2

Which keywords describe Brigitte Naderer's research?

Accepted Answer

The keywords of their largest research topics: Narrative Persuasion, Transportation, Brand Trust, Consumer Behavior, Content Analysis, Electronic Word-of-Mouth, Social Media and Agenda Setting.

Question 3

Where does Brigitte Naderer work?

Accepted Answer

Brigitte Naderer's main affiliation in the publication record is University of Vienna, Austria.

Question 4

How many publications and citations does Brigitte Naderer have?

Accepted Answer

OpenAlex counts 136 works and 7,551 citations for Brigitte Naderer, an h-index of 27, ranking #70,396 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Brigitte Naderer's h-index high?

Accepted Answer

An h-index of 27 is at or above that of 97% of the 271,131 ranked researchers whose main subfield is Sociology and Political Science, which is in the top 3%.

Discussion