Carsten Baumgarth
Carsten Baumgarth publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Corporate Governance and Management, Consumer Behavior in Brand Consumption and Identification and Digital Innovation in Industries.
- World rank
- #443,351 of 1,633,909 ranked researchers
- Rank in Germany
- #26,406 of 86,443
- Works
- 58
- Citations
- 177
- Citations per work
- 3.1
What does Carsten Baumgarth research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing30% of their works
- 2Strategy and Management24% of their works
- 3Management of Technology and Innovation12% of their works
- 4Sociology and Political Science11% of their works
- 5Organizational Behavior and Human Resource Management6% of their works
- 6Economics and Econometrics3% of their works
Research topics
Which keywords describe Carsten Baumgarth's research?
The keywords of their largest research topics: Customer Relationship Management, Customer Experience, Information Technology, Value Chains, Brand Equity, Consumer Behavior, E-commerce and Brand Community.
- Marketing Strategies
- IMC
- Multichannel Retailing
- Co-Creation
- Electronic Word-of-Mouth
- Business Models
- Brand Community
- Consumer Behavior
- Value Chains
- Customer Experience
- Customer Relationship Management
- Information Technology
- Brand Equity
- E-commerce
- Brand Trust
- Digital Transformation
- Social Media
- Impulse Buying
- Value Creation
- Integrated Marketing Communication
- Retail Economics
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 21 words, with their numbers
- Customer Relationship Management202 topics
- Customer Experience173 topics
- Information Technology141 topic
- Value Chains141 topic
- Brand Equity132 topics
- Consumer Behavior132 topics
- E-commerce122 topics
- Brand Community101 topic
- Brand Trust101 topic
- Business Models91 topic
- Digital Transformation91 topic
- Electronic Word-of-Mouth61 topic
- Social Media61 topic
- Co-Creation41 topic
- Impulse Buying41 topic
- Multichannel Retailing41 topic
- Value Creation41 topic
- IMC31 topic
- Integrated Marketing Communication31 topic
- Marketing Strategies31 topic
- Retail Economics31 topic
Where does Carsten Baumgarth work?
Carsten Baumgarth's main affiliation in the publication record is Berlin School of Economics and Law, Germany.
How many publications and citations does Carsten Baumgarth have?
Science Explorer counts 58 works and 177 citations for Carsten Baumgarth, ranking #443,351 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.