Charles H. Patti
Charles H. Patti publishes mostly in Marketing, Strategy and Management and Experimental and Cognitive Psychology, on topics such as Marketing and Advertising Strategies, Corporate Identity and Reputation and Digital Communication and Language.
- World rank
- #455,650 of 1,633,909 ranked researchers
- Rank in United States
- #155,599 of 358,040
- Works
- 17
- Citations
- 98
- Citations per work
- 5.8
What does Charles H. Patti research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing24% of their works
- 2Strategy and Management16% of their works
- 3Experimental and Cognitive Psychology8% of their works
- 4Human-Computer Interaction8% of their works
- 5Sociology and Political Science8% of their works
- 6Visual Arts and Performing Arts8% of their works
Research topics
- Marketing and Advertising Strategies
- Corporate Identity and Reputation
- Digital Communication and Language
- Consumer Behavior in Brand Consumption and Identification
- Creativity in Education and Neuroscience
- Digital Marketing and Social Media
- Software Engineering Techniques and Practices
- Art Education and Development
Which keywords describe Charles H. Patti's research?
The keywords of their largest research topics: Brand Equity, IMC, Integrated Marketing Communication, Corporate Reputation, Financial Performance, Brand Trust, Computer-Mediated Communication and Consumer Behavior.
- Empirical Studies
- Agile Software Development
- Innovation
- Electronic Word-of-Mouth
- Consumer Behavior
- Brand Trust
- Corporate Reputation
- IMC
- Brand Equity
- Integrated Marketing Communication
- Financial Performance
- Computer-Mediated Communication
- Creativity
- Emoticons
- Social Media
- Arts Education
- Visual Culture
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Brand Equity62 topics
- IMC41 topic
- Integrated Marketing Communication41 topic
- Corporate Reputation31 topic
- Financial Performance31 topic
- Brand Trust21 topic
- Computer-Mediated Communication21 topic
- Consumer Behavior21 topic
- Creativity21 topic
- Electronic Word-of-Mouth21 topic
- Emoticons21 topic
- Innovation21 topic
- Social Media21 topic
- Agile Software Development11 topic
- Arts Education11 topic
- Empirical Studies11 topic
- Visual Culture11 topic
Where does Charles H. Patti work?
Charles H. Patti's main affiliation in the publication record is University of Denver, United States.
How many publications and citations does Charles H. Patti have?
Science Explorer counts 17 works and 98 citations for Charles H. Patti, ranking #455,650 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.