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Researcher · Nanyang Technological University · Singapore

Chen Lou

Chen Lou publishes mostly in Sociology and Political Science, Marketing and Literature and Literary Theory, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Media Influence and Health.

ORCID 0000-0002-5506-5835 OpenAlex
World rank
#74,199
of 7,710,434 ranked researchers
Rank in Singapore
#486
of 23,642
Works
77
Citations
7k
Citations per work
90.7
h-index
28
i10-index 41Top 2.7% in Sociology and Political Science
Chen Lou

What does Chen Lou research?

Chen Lou's work is mostly in Social Sciences (42%), Business, Management and Accounting (18%), Arts and Humanities (8%).

Social Sciences: 52 works · 67.5% of their workSocial Sciences: 32 works · 42.0% of their workSociology and Political Science: 23 works · 30.0% of their workCommunication: 5 works · 7.0% of their workGender Studies: 4 works · 5.0% of their workBusiness, Management and Accounting: 14 works · 18.0% of their workMarketing: 14 works · 18.0% of their workArts and Humanities: 6 works · 7.5% of their workLiterature and Literary Theory: 6 works · 7.5% of their workEverything else: 22 works · 28.5% of their workPhysical Sciences: 3 works · 4.0% of their workComputer Science: 3 works · 4.0% of their workHuman-Computer Interaction: 3 works · 4.0% of their workTHEIR WORKChen Lou77works
Physical Sciences4%Social Sciences67%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences3242.0%
    2. Business, Management and Accounting1418.0%
    3. Arts and Humanities67.5%
  2. Everything else2228.5%
    1. Computer Science34.0%
  1. 1Sociology and Political Science30% of their works
  2. 2Marketing18% of their works
  3. 3Literature and Literary Theory8% of their works
  4. 4Communication7% of their works
  5. 5Gender Studies5% of their works
  6. 6Human-Computer Interaction4% of their works

Research topics

Which keywords describe Chen Lou's research?

The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Consumer Behavior, Brand Equity, Brand Trust, Online Communication and Addiction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Social Media563 topics
  2. Consumer Engagement361 topic
  3. Electronic Word-of-Mouth361 topic
  4. Consumer Behavior322 topics
  5. Brand Equity271 topic
  6. Brand Trust271 topic
  7. Online Communication263 topics
  8. Addiction151 topic
  9. Narrative Persuasion151 topic
  10. Transportation151 topic
  11. Well-being151 topic
  12. Computer-Mediated Communication61 topic
  13. Emoticons61 topic
  14. Self-Regulation61 topic
  15. Theory of Planned Behaviour61 topic
  16. Digital Divide51 topic
  17. Marketing Strategies51 topic
  18. Political Participation51 topic
  19. Retail Economics51 topic

Where does Chen Lou work?

Chen Lou's main affiliation in the publication record is Nanyang Technological University, Singapore.

How many publications and citations does Chen Lou have?

OpenAlex counts 77 works and 6,986 citations for Chen Lou, an h-index of 28, ranking #74,199 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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