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Researcher · Sheffield Hallam University · United Kingdom

Craig Hirst

Craig Hirst publishes mostly in Marketing, Sociology and Political Science and Food Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Culinary Culture and Tourism and Consumer Retail Behavior Studies.

OpenAlex
World rank
#4,165,911
of 7,710,434 ranked researchers
Rank in United Kingdom
#263,629
of 367,258
Works
16
Citations
122
Citations per work
7.6
h-index
5
i10-index 4Top 77% in Marketing
Craig Hirst

What does Craig Hirst research?

Craig Hirst's work is mostly in Business, Management and Accounting (29%), Social Sciences (22%), Agricultural and Biological Sciences (12%).

Social Sciences: 8 works · 51.3% of their workBusiness, Management and Accounting: 5 works · 29.3% of their workMarketing: 5 works · 29.3% of their workSocial Sciences: 4 works · 22.0% of their workSociology and Political Science: 3 works · 17.1% of their workEducation: 1 works · 4.9% of their workEverything else: 4 works · 24.3% of their workLife Sciences: 2 works · 12.2% of their workAgricultural and Biological Sciences: 2 works · 12.2% of their workFood Science: 2 works · 12.2% of their workHealth Sciences: 2 works · 12.2% of their workMedicine: 2 works · 12.2% of their workPublic Health, Environmental and Occupational Health: 1 works · 7.3% of their workEpidemiology: 1 works · 4.9% of their workTHEIR WORKCraig Hirst16works
Life Sciences12%Health Sciences12%Social Sciences51%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting529.3%
    2. Social Sciences422.0%
  2. Everything else424.3%
    1. Agricultural and Biological Sciences212.2%
    1. Medicine212.2%
  1. 1Marketing29% of their works
  2. 2Sociology and Political Science17% of their works
  3. 3Food Science12% of their works
  4. 4Public Health, Environmental and Occupational Health7% of their works
  5. 5Education5% of their works
  6. 6Epidemiology5% of their works

Research topics

Which keywords describe Craig Hirst's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Customer Experience, Food Tourism, Gastronomy, Mega Events, Multichannel Retailing and Sport Tourism.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Trust51 topic
  2. Consumer Behavior51 topic
  3. Customer Experience41 topic
  4. Food Tourism41 topic
  5. Gastronomy41 topic
  6. Mega Events41 topic
  7. Multichannel Retailing41 topic
  8. Sport Tourism41 topic
  9. Consumer Perception32 topics
  10. Breastfeeding21 topic
  11. Consumer Acceptance21 topic
  12. Customer Satisfaction21 topic
  13. Infant Health21 topic
  14. Service Quality21 topic
  15. Ultra-Processed Foods21 topic
  16. Food Choice11 topic
  17. Sensory Analysis11 topic

Where does Craig Hirst work?

Craig Hirst's main affiliation in the publication record is Sheffield Hallam University, United Kingdom.

How many publications and citations does Craig Hirst have?

OpenAlex counts 16 works and 122 citations for Craig Hirst, an h-index of 5, ranking #4,165,911 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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