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Dana‐Nicoleta Lascu

Dana‐Nicoleta Lascu publishes mostly in Marketing, Sociology and Political Science and Tourism, Leisure and Hospitality Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Media, Religion, Digital Communication.

World rank
#129,000
of 1,633,909 ranked researchers
Rank in United States
#55,073
of 358,040
Works
23
Citations
166
Citations per work
7.2

What does Dana‐Nicoleta Lascu research?

Marketing: 50.0%Sociology and Political Science: 30.0%Tourism, Leisure and Hospitality Management: 10.0%Philosophy: 10.0%50%top field
Marketing50.0%Sociology and Political Science30.0%Tourism, Leisure and Hospitality Management10.0%Philosophy10.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing50% of their works
  2. 2Sociology and Political Science30% of their works
  3. 3Tourism, Leisure and Hospitality Management10% of their works
  4. 4Philosophy10% of their works

Research topics

Which keywords describe Dana‐Nicoleta Lascu's research?

The keywords of their largest research topics: Consumer Behavior, Social Media, Brand Equity, Brand Trust, Marketing Strategies, Retail Economics, Addiction and Consumer Engagement.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior53 topics
  2. Social Media33 topics
  3. Brand Equity21 topic
  4. Brand Trust21 topic
  5. Marketing Strategies21 topic
  6. Retail Economics21 topic
  7. Addiction11 topic
  8. Consumer Engagement11 topic
  9. Customer Experience11 topic
  10. Digital Religion11 topic
  11. Electronic Word-of-Mouth11 topic
  12. Internet11 topic
  13. Multichannel Retailing11 topic
  14. Online Social Networks11 topic
  15. Privacy Concerns11 topic
  16. Well-being11 topic
  17. Wine Choice11 topic
  18. Wine Tourism11 topic

Where does Dana‐Nicoleta Lascu work?

Dana‐Nicoleta Lascu's main affiliation in the publication record is University of Richmond, United States.

How many publications and citations does Dana‐Nicoleta Lascu have?

Science Explorer counts 23 works and 166 citations for Dana‐Nicoleta Lascu, ranking #129,000 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.