Question 1

What does David A. Aaker research?

Accepted Answer

David A. Aaker publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Corporate Governance and Management.

Question 2

Which keywords describe David A. Aaker's research?

Accepted Answer

The keywords of their largest research topics: Brand Equity, Consumer Behavior, Customer Relationship Management, Brand Community, Brand Trust, E-commerce, Electronic Word-of-Mouth and Social Media.

Question 3

Where does David A. Aaker work?

Accepted Answer

David A. Aaker's main affiliation in the publication record is University of California, Berkeley, United States.

Question 4

How many publications and citations does David A. Aaker have?

Accepted Answer

OpenAlex counts 277 works and 44,843 citations for David A. Aaker, an h-index of 72, ranking #8,049 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is David A. Aaker's h-index high?

Accepted Answer

An h-index of 72 is at or above that of 99.9% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 0.2%.