David A. Aaker
David A. Aaker publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Corporate Governance and Management.
- World rank
- #8,049 of 7,710,434 ranked researchers
- Rank in United States
- #2,773 of 1,627,098
- Works
- 277
- Citations
- 45k
- Citations per work
- 161.9
What does David A. Aaker research?
David A. Aaker's work is mostly in Business, Management and Accounting (48%), Social Sciences (10%), Economics, Econometrics and Finance (4%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences17362.5%
- Everything else10437.5%
- 1Marketing20% of their works
- 2Strategy and Management16% of their works
- 3Sociology and Political Science10% of their works
- 4Management of Technology and Innovation7% of their works
- 5Economics and Econometrics4% of their works
- 6Organizational Behavior and Human Resource Management4% of their works
Research topics
Which keywords describe David A. Aaker's research?
The keywords of their largest research topics: Brand Equity, Consumer Behavior, Customer Relationship Management, Brand Community, Brand Trust, E-commerce, Electronic Word-of-Mouth and Social Media.
- Modernization
- Coopetition
- Retail Economics
- Integrated Marketing Communication
- Digital Transformation
- Value Chains
- Social Media
- E-commerce
- Brand Community
- Consumer Behavior
- Brand Equity
- Customer Relationship Management
- Brand Trust
- Electronic Word-of-Mouth
- Information Technology
- Business Models
- IMC
- Marketing Strategies
- Business Networks
- Air Force
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 20 words, with their numbers
- Brand Equity792 topics
- Consumer Behavior772 topics
- Customer Relationship Management622 topics
- Brand Community551 topic
- Brand Trust551 topic
- E-commerce502 topics
- Electronic Word-of-Mouth321 topic
- Social Media321 topic
- Information Technology301 topic
- Value Chains301 topic
- Business Models281 topic
- Digital Transformation281 topic
- IMC241 topic
- Integrated Marketing Communication241 topic
- Marketing Strategies221 topic
- Retail Economics221 topic
- Business Networks171 topic
- Coopetition171 topic
- Air Force161 topic
- Modernization161 topic
Where does David A. Aaker work?
David A. Aaker's main affiliation in the publication record is University of California, Berkeley, United States.
How many publications and citations does David A. Aaker have?
OpenAlex counts 277 works and 44,843 citations for David A. Aaker, an h-index of 72, ranking #8,049 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
Discussion
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