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Researcher · ICFAI Business School · India

Devika Vashisht

Devika Vashisht publishes mostly in Sociology and Political Science, Marketing and Literature and Literary Theory, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Media Influence and Health.

ORCID 0000-0002-1738-2688 OpenAlex
World rank
#528,939
of 7,710,434 ranked researchers
Rank in India
#6,381
of 280,097
Works
28
Citations
487
Citations per work
17.4
h-index
13
i10-index 16Top 15% in Sociology and Political Science
Devika Vashisht

What does Devika Vashisht research?

Devika Vashisht's work is mostly in Social Sciences (30%), Business, Management and Accounting (24%), Arts and Humanities (20%).

Social Sciences: 23 works · 81.5% of their workSocial Sciences: 8 works · 29.6% of their workSociology and Political Science: 8 works · 29.6% of their workBusiness, Management and Accounting: 7 works · 23.5% of their workMarketing: 7 works · 23.5% of their workArts and Humanities: 6 works · 19.8% of their workLiterature and Literary Theory: 6 works · 19.8% of their workPsychology: 2 works · 8.6% of their workDevelopmental and Educational Psychology: 1 works · 4.9% of their workApplied Psychology: 1 works · 3.7% of their workEverything else: 4 works · 14.8% of their workPhysical Sciences: 1 works · 3.7% of their workComputer Science: 1 works · 3.7% of their workHuman-Computer Interaction: 1 works · 3.7% of their workTHEIR WORKDevika Vashisht28works
Physical Sciences4%Social Sciences82%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences829.6%
    2. Business, Management and Accounting723.5%
    3. Arts and Humanities619.8%
    4. Psychology28.6%
  2. Everything else414.8%
    1. Computer Science13.7%
  1. 1Sociology and Political Science30% of their works
  2. 2Marketing24% of their works
  3. 3Literature and Literary Theory20% of their works
  4. 4Developmental and Educational Psychology5% of their works
  5. 5Human-Computer Interaction4% of their works
  6. 6Applied Psychology4% of their works

Research topics

Which keywords describe Devika Vashisht's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Brand Trust, Consumer Behavior, Narrative Persuasion, Transportation, Social Interaction and Learning Outcomes.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Electronic Word-of-Mouth181 topic
  2. Social Media181 topic
  3. Brand Trust171 topic
  4. Consumer Behavior171 topic
  5. Narrative Persuasion161 topic
  6. Transportation161 topic
  7. Social Interaction82 topics
  8. Learning Outcomes72 topics
  9. Online Gaming51 topic
  10. Video Games51 topic
  11. Game-Based Learning41 topic
  12. Gamification41 topic
  13. Embodiment31 topic
  14. Presence31 topic
  15. Self-Regulation31 topic
  16. Theory of Planned Behaviour31 topic
  17. Emerging Markets21 topic
  18. Frugal Innovation21 topic

Where does Devika Vashisht work?

Devika Vashisht's main affiliation in the publication record is ICFAI Business School, India.

How many publications and citations does Devika Vashisht have?

OpenAlex counts 28 works and 487 citations for Devika Vashisht, an h-index of 13, ranking #528,939 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Devika Vashisht

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