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Researcher · Arden University · United Kingdom

Dominic Appiah

Dominic Appiah publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.

ORCID 0009-0000-1258-8313 OpenAlex
World rank
#1,813,089
of 7,710,434 ranked researchers
Rank in United Kingdom
#135,307
of 367,258
Works
18
Citations
145
Citations per work
8.1
h-index
5
i10-index 5Top 77% in Marketing
Dominic Appiah

What does Dominic Appiah research?

Dominic Appiah's work is mostly in Business, Management and Accounting (57%), Social Sciences (20%), Decision Sciences (6%).

Social Sciences: 15 works · 83.4% of their workBusiness, Management and Accounting: 10 works · 57.4% of their workMarketing: 5 works · 29.6% of their workOrganizational Behavior and Human Resource Management: 2 works · 13.0% of their workManagement of Technology and Innovation: 1 works · 7.4% of their workStrategy and Management: 1 works · 7.4% of their workSocial Sciences: 4 works · 20.4% of their workSociology and Political Science: 4 works · 20.4% of their workDecision Sciences: 1 works · 5.6% of their workInformation Systems and Management: 1 works · 5.6% of their workEverything else: 3 works · 16.6% of their workTHEIR WORKDominic Appiah18works
Social Sciences83%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1057.4%
    2. Social Sciences420.4%
    3. Decision Sciences15.6%
  2. Everything else316.6%
  1. 1Marketing30% of their works
  2. 2Sociology and Political Science20% of their works
  3. 3Organizational Behavior and Human Resource Management13% of their works
  4. 4Management of Technology and Innovation7% of their works
  5. 5Strategy and Management7% of their works
  6. 6Information Systems and Management6% of their works

Research topics

Which keywords describe Dominic Appiah's research?

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Customer Satisfaction, Service Quality and E-commerce.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior132 topics
  2. Electronic Word-of-Mouth111 topic
  3. Social Media111 topic
  4. Brand Equity101 topic
  5. Brand Trust101 topic
  6. Customer Satisfaction61 topic
  7. Service Quality61 topic
  8. E-commerce52 topics
  9. Customer Experience42 topics
  10. Environmental Innovation31 topic
  11. Green Consumption31 topic
  12. Information Systems31 topic
  13. Technology Acceptance Model31 topic
  14. Business Models21 topic
  15. Digital Transformation21 topic
  16. Impulse Buying21 topic
  17. Multichannel Retailing21 topic
  18. Agroecology11 topic
  19. Food Sovereignty11 topic

Where does Dominic Appiah work?

Dominic Appiah's main affiliation in the publication record is Arden University, United Kingdom.

How many publications and citations does Dominic Appiah have?

OpenAlex counts 18 works and 145 citations for Dominic Appiah, an h-index of 5, ranking #1,813,089 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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