Ernest Cyril de Run
Ernest Cyril de Run publishes mostly in Marketing, Gender Studies and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Media, Gender, and Advertising and Digital Marketing and Social Media.
- World rank
- #990,455 of 1,633,909 ranked researchers
- Rank in Malaysia
- #3,328 of 7,538
- Works
- 16
- Citations
- 61
- Citations per work
- 3.8
What does Ernest Cyril de Run research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing26% of their works
- 2Gender Studies16% of their works
- 3Organizational Behavior and Human Resource Management10% of their works
- 4Sociology and Political Science10% of their works
- 5Strategy and Management10% of their works
- 6Experimental and Cognitive Psychology5% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Media, Gender, and Advertising
- Digital Marketing and Social Media
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
- Global Trade and Competitiveness
- Corporate Identity and Reputation
Which keywords describe Ernest Cyril de Run's research?
The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Advertising, Electronic Word-of-Mouth, Gender Roles, Social Media and Competitiveness Indices.
- Service Quality
- Organizational Behavior
- IMC
- Customer Satisfaction
- Competitiveness Indices
- Gender Roles
- Advertising
- Brand Trust
- Brand Equity
- Consumer Behavior
- Electronic Word-of-Mouth
- Social Media
- Corporate Reputation
- Financial Performance
- Integrated Marketing Communication
- Revealed Comparative Advantage
- Work Engagement
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Brand Equity52 topics
- Brand Trust41 topic
- Consumer Behavior41 topic
- Advertising21 topic
- Electronic Word-of-Mouth21 topic
- Gender Roles21 topic
- Social Media21 topic
- Competitiveness Indices11 topic
- Corporate Reputation11 topic
- Customer Satisfaction11 topic
- Financial Performance11 topic
- IMC11 topic
- Integrated Marketing Communication11 topic
- Organizational Behavior11 topic
- Revealed Comparative Advantage11 topic
- Service Quality11 topic
- Work Engagement11 topic
Where does Ernest Cyril de Run work?
Ernest Cyril de Run's main affiliation in the publication record is Universiti Malaysia Sarawak, Malaysia.
How many publications and citations does Ernest Cyril de Run have?
Science Explorer counts 16 works and 61 citations for Ernest Cyril de Run, ranking #990,455 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.