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Researcher · University of Nottingham Ningbo China · China

Fangfang Hou

Fangfang Hou publishes mostly in Sociology and Political Science, Economics and Econometrics and Information Systems and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and FinTech, Crowdfunding, Digital Finance.

ORCID 0000-0001-9647-6166 OpenAlex
World rank
#1,053,561
of 7,710,434 ranked researchers
Rank in China
#149,458
of 978,568
Works
42
Citations
1.3k
Citations per work
31.8
h-index
14
i10-index 16Top 13% in Sociology and Political Science
Fangfang Hou

What does Fangfang Hou research?

Fangfang Hou's work is mostly in Social Sciences (20%), Decision Sciences (9%), Economics, Econometrics and Finance (9%).

Everything else: 21 works · 50.0% of their workSocial Sciences: 19 works · 46.4% of their workSocial Sciences: 9 works · 20.5% of their workSociology and Political Science: 9 works · 20.5% of their workDecision Sciences: 4 works · 8.9% of their workInformation Systems and Management: 4 works · 8.9% of their workEconomics, Econometrics and Finance: 4 works · 8.9% of their workEconomics and Econometrics: 4 works · 8.9% of their workBusiness, Management and Accounting: 3 works · 8.1% of their workMarketing: 2 works · 4.5% of their workStrategy and Management: 2 works · 3.6% of their workHealth Sciences: 2 works · 3.6% of their workMedicine: 2 works · 3.6% of their workPhysiology: 2 works · 3.6% of their workTHEIR WORKFangfang Hou42works
Health Sciences4%Social Sciences46%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else2150.0%
    1. Social Sciences920.5%
    2. Decision Sciences48.9%
    3. Economics, Econometrics and Finance48.9%
    4. Business, Management and Accounting38.1%
    1. Medicine23.6%
  1. 1Sociology and Political Science20% of their works
  2. 2Economics and Econometrics9% of their works
  3. 3Information Systems and Management9% of their works
  4. 4Marketing4% of their works
  5. 5Physiology4% of their works
  6. 6Strategy and Management4% of their works

Research topics

Which keywords describe Fangfang Hou's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Information Systems, Technology Acceptance Model, Social Capital, Economic Development, Crowdfunding and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Electronic Word-of-Mouth141 topic
  2. Social Media141 topic
  3. Information Systems101 topic
  4. Technology Acceptance Model101 topic
  5. Social Capital72 topics
  6. Economic Development62 topics
  7. Crowdfunding41 topic
  8. Customer Satisfaction41 topic
  9. Fintech41 topic
  10. Service Quality41 topic
  11. Alzheimer's Disease31 topic
  12. Empowerment31 topic
  13. Microfinance31 topic
  14. Mild Cognitive Impairment31 topic
  15. Regional Employment31 topic
  16. Social Relationships31 topic
  17. Socioeconomic Inequalities31 topic
  18. Spatial Shift-Share Analysis31 topic

Where does Fangfang Hou work?

Fangfang Hou's main affiliation in the publication record is University of Nottingham Ningbo China, China.

How many publications and citations does Fangfang Hou have?

OpenAlex counts 42 works and 1,335 citations for Fangfang Hou, an h-index of 14, ranking #1,053,561 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Fangfang Hou

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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