George M. Zinkhan
George M. Zinkhan publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Marketing and Advertising Strategies.
- World rank
- #25,245 of 1,633,909 ranked researchers
- Rank in United States
- #11,833 of 358,040
- Works
- 68
- Citations
- 631
- Citations per work
- 9.3
What does George M. Zinkhan research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing24% of their works
- 2Sociology and Political Science16% of their works
- 3Strategy and Management6% of their works
- 4Social Psychology5% of their works
- 5Information Systems and Management5% of their works
- 6Gender Studies5% of their works
Research topics
Which keywords describe George M. Zinkhan's research?
The keywords of their largest research topics: Brand Equity, Consumer Behavior, Brand Community, Brand Trust, E-commerce, Electronic Word-of-Mouth, Social Media and Advertising.
- Retail Economics
- Marketing Education
- Co-Creation
- Integrated Marketing Communication
- IMC
- Advertising
- Electronic Word-of-Mouth
- Brand Trust
- Consumer Behavior
- Brand Equity
- Brand Community
- E-commerce
- Social Media
- Gender Roles
- Information Systems
- Technology Acceptance Model
- Experiential Learning
- Marketing Strategies
- Value Creation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Brand Equity122 topics
- Consumer Behavior112 topics
- Brand Community91 topic
- Brand Trust91 topic
- E-commerce52 topics
- Electronic Word-of-Mouth51 topic
- Social Media51 topic
- Advertising31 topic
- Gender Roles31 topic
- IMC31 topic
- Information Systems31 topic
- Integrated Marketing Communication31 topic
- Technology Acceptance Model31 topic
- Co-Creation21 topic
- Experiential Learning21 topic
- Marketing Education21 topic
- Marketing Strategies21 topic
- Retail Economics21 topic
- Value Creation21 topic
Where does George M. Zinkhan work?
George M. Zinkhan's main affiliation in the publication record is University of Houston, United States.
How many publications and citations does George M. Zinkhan have?
Science Explorer counts 68 works and 631 citations for George M. Zinkhan, ranking #25,245 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.