Goetz Greve
Goetz Greve publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Customer Service Quality and Loyalty and Digital Innovation in Industries.
- World rank
- #1,571,840 of 1,633,909 ranked researchers
- Rank in Germany
- #84,023 of 86,443
- Works
- 15
- Citations
- 30
- Citations per work
- 2.0
What does Goetz Greve research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing25% of their works
- 2Sociology and Political Science21% of their works
- 3Organizational Behavior and Human Resource Management17% of their works
- 4Management of Technology and Innovation12% of their works
- 5Human-Computer Interaction8% of their works
- 6Information Systems and Management8% of their works
Research topics
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Digital Innovation in Industries
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Technology Adoption and User Behaviour
- Digital Communication and Language
- Usability and User Interface Design
Which keywords describe Goetz Greve's research?
The keywords of their largest research topics: E-commerce, Electronic Word-of-Mouth, Social Media, Brand Equity, Customer Satisfaction, Service Quality, Business Models and Digital Transformation.
- Usability
- Emoticons
- Technology Acceptance Model
- Information Systems
- Consumer Behavior
- Digital Transformation
- Service Quality
- Brand Equity
- Electronic Word-of-Mouth
- E-commerce
- Social Media
- Customer Satisfaction
- Business Models
- Brand Trust
- IMC
- Integrated Marketing Communication
- Computer-Mediated Communication
- Human-Computer Interaction
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- E-commerce52 topics
- Electronic Word-of-Mouth51 topic
- Social Media51 topic
- Brand Equity42 topics
- Customer Satisfaction41 topic
- Service Quality41 topic
- Business Models31 topic
- Digital Transformation31 topic
- Brand Trust21 topic
- Consumer Behavior21 topic
- IMC21 topic
- Information Systems21 topic
- Integrated Marketing Communication21 topic
- Technology Acceptance Model21 topic
- Computer-Mediated Communication11 topic
- Emoticons11 topic
- Human-Computer Interaction11 topic
- Usability11 topic
Where does Goetz Greve work?
Goetz Greve's main affiliation in the publication record is Hamburg School of Business Administration, Germany.
How many publications and citations does Goetz Greve have?
Science Explorer counts 15 works and 30 citations for Goetz Greve, ranking #1,571,840 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.