Graham Hooley
Graham Hooley publishes mostly in Strategy and Management, Marketing and Organizational Behavior and Human Resource Management, on topics such as Customer Service Quality and Loyalty, Business Strategy and Innovation and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #207,594 of 1,633,909 ranked researchers
- Rank in United Kingdom
- #19,156 of 90,785
- Works
- 22
- Citations
- 280
- Citations per work
- 12.7
What does Graham Hooley research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Strategy and Management44% of their works
- 2Marketing22% of their works
- 3Organizational Behavior and Human Resource Management16% of their works
- 4Sociology and Political Science6% of their works
- 5Economics and Econometrics6% of their works
- 6Artificial Intelligence3% of their works
Research topics
- Customer Service Quality and Loyalty
- Business Strategy and Innovation
- Consumer Behavior in Brand Consumption and Identification
- Innovation and Knowledge Management
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
- Management and Organizational Practices
- Economic and Environmental Valuation
Which keywords describe Graham Hooley's research?
The keywords of their largest research topics: Strategic Alliances, Innovation, Brand Equity, Business Networks, Consumer Behavior, Coopetition, Customer Satisfaction and Market Orientation.
- Retail Economics
- Marketing Strategies
- IMC
- Conjoint Analysis
- Dynamic Capabilities
- Brand Community
- Market Orientation
- Coopetition
- Business Networks
- Innovation
- Strategic Alliances
- Brand Equity
- Consumer Behavior
- Customer Satisfaction
- Service Quality
- Brand Trust
- Knowledge Transfer
- Discrete Choice Models
- Integrated Marketing Communication
- Organizational Culture
- Strategic Management
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 21 words, with their numbers
- Strategic Alliances82 topics
- Innovation72 topics
- Brand Equity52 topics
- Business Networks51 topic
- Consumer Behavior52 topics
- Coopetition51 topic
- Customer Satisfaction51 topic
- Market Orientation52 topics
- Service Quality51 topic
- Brand Community31 topic
- Brand Trust31 topic
- Dynamic Capabilities31 topic
- Knowledge Transfer31 topic
- Conjoint Analysis21 topic
- Discrete Choice Models21 topic
- IMC21 topic
- Integrated Marketing Communication21 topic
- Marketing Strategies21 topic
- Organizational Culture21 topic
- Retail Economics21 topic
- Strategic Management21 topic
Where does Graham Hooley work?
Graham Hooley's main affiliation in the publication record is Aston University, United Kingdom.
How many publications and citations does Graham Hooley have?
Science Explorer counts 22 works and 280 citations for Graham Hooley, ranking #207,594 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.