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Guja Armannsdottir

Guja Armannsdottir publishes mostly in Marketing, Communication and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Social Media and Politics and Digital Marketing and Social Media.

OpenAlex
World rank
#2,756,835
of 7,710,434 ranked researchers
Rank in United Kingdom
#191,333
of 367,258
Works
55
Citations
230
Citations per work
4.2
h-index
9
i10-index 8Top 47% in Marketing

What does Guja Armannsdottir research?

Guja Armannsdottir's work is mostly in Social Sciences (33%), Business, Management and Accounting (29%), Health Professions (11%).

Health Sciences11%Social Sciences62%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences1833.1%
    2. Business, Management and Accounting1629.4%
  1. Everything else1526.7%
    1. Health Professions610.8%
  1. 1Marketing16% of their works
  2. 2Communication15% of their works
  3. 3Strategy and Management13% of their works
  4. 4Sociology and Political Science12% of their works
  5. 5General Health Professions11% of their works
  6. 6Gender Studies6% of their works

Research topics

Which keywords describe Guja Armannsdottir's research?

The keywords of their largest research topics: Social Media, Brand Trust, Consumer Behavior, Digital Divide, Political Participation, Consumer Engagement, Electronic Word-of-Mouth and Agenda Setting.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Social Media232 topics
  2. Brand Trust151 topic
  3. Consumer Behavior151 topic
  4. Digital Divide121 topic
  5. Political Participation121 topic
  6. Consumer Engagement111 topic
  7. Electronic Word-of-Mouth111 topic
  8. Agenda Setting91 topic
  9. Media Framing91 topic
  10. Corporate Reputation81 topic
  11. Financial Performance81 topic
  12. Aging71 topic
  13. Elderly71 topic
  14. Healthcare Legislation71 topic
  15. Hermeneutics71 topic
  16. Narrative71 topic
  17. Patient Rights71 topic

Where does Guja Armannsdottir work?

Guja Armannsdottir's main affiliation in the publication record is Nottingham Trent University, United Kingdom.

How many publications and citations does Guja Armannsdottir have?

OpenAlex counts 55 works and 230 citations for Guja Armannsdottir, an h-index of 9, ranking #2,756,835 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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