Question 1

What does Hakil Moon research?

Accepted Answer

Hakil Moon publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Innovation and Knowledge Management.

Question 2

Which keywords describe Hakil Moon's research?

Accepted Answer

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Big Data Analytics, Dynamic Capabilities, Internet of Things and Knowledge Transfer.

Question 3

Where does Hakil Moon work?

Accepted Answer

Hakil Moon's main affiliation in the publication record is Eastern Michigan University, United States.

Question 4

How many publications and citations does Hakil Moon have?

Accepted Answer

OpenAlex counts 34 works and 844 citations for Hakil Moon, an h-index of 15, ranking #537,064 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Hakil Moon's h-index high?

Accepted Answer

An h-index of 15 is at or above that of 80% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 23%.

Discussion