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Researcher · Eastern Michigan University · United States

Hakil Moon

Hakil Moon publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Innovation and Knowledge Management.

OpenAlex
World rank
#537,064
of 7,710,434 ranked researchers
Rank in United States
#185,998
of 1,627,098
Works
34
Citations
844
Citations per work
24.8
h-index
15
i10-index 17Top 23% in Marketing
Hakil Moon

What does Hakil Moon research?

Hakil Moon's work is mostly in Business, Management and Accounting (45%), Social Sciences (15%), Decision Sciences (12%).

Social Sciences: 25 works · 72.6% of their workBusiness, Management and Accounting: 15 works · 45.1% of their workMarketing: 9 works · 26.3% of their workStrategy and Management: 5 works · 13.8% of their workOrganizational Behavior and Human Resource Management: 2 works · 5.0% of their workSocial Sciences: 5 works · 15.0% of their workSociology and Political Science: 5 works · 15.0% of their workDecision Sciences: 4 works · 12.5% of their workManagement Science and Operations Research: 3 works · 7.5% of their workInformation Systems and Management: 2 works · 5.0% of their workEverything else: 9 works · 27.4% of their workTHEIR WORKHakil Moon34works
Social Sciences73%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1545.1%
    2. Social Sciences515.0%
    3. Decision Sciences412.5%
  2. Everything else927.4%
  1. 1Marketing26% of their works
  2. 2Sociology and Political Science15% of their works
  3. 3Strategy and Management14% of their works
  4. 4Management Science and Operations Research8% of their works
  5. 5Information Systems and Management5% of their works
  6. 6Organizational Behavior and Human Resource Management5% of their works

Research topics

Which keywords describe Hakil Moon's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Big Data Analytics, Dynamic Capabilities, Internet of Things and Knowledge Transfer.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 16 words, with their numbers
  1. Brand Trust131 topic
  2. Consumer Behavior131 topic
  3. Electronic Word-of-Mouth111 topic
  4. Social Media111 topic
  5. Big Data Analytics51 topic
  6. Dynamic Capabilities51 topic
  7. Internet of Things51 topic
  8. Knowledge Transfer51 topic
  9. Customer Satisfaction41 topic
  10. Information Systems41 topic
  11. Renewable Energy41 topic
  12. Service Quality41 topic
  13. Sustainable Development41 topic
  14. Technology Acceptance Model41 topic
  15. Customer Experience31 topic
  16. Multichannel Retailing31 topic

Where does Hakil Moon work?

Hakil Moon's main affiliation in the publication record is Eastern Michigan University, United States.

How many publications and citations does Hakil Moon have?

OpenAlex counts 34 works and 844 citations for Hakil Moon, an h-index of 15, ranking #537,064 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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