Question 1

What does Heetae Yang research?

Accepted Answer

Heetae Yang publishes mostly in Sociology and Political Science, Information Systems and Management and Marketing, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Consumer Retail Behavior Studies.

Question 2

Which keywords describe Heetae Yang's research?

Accepted Answer

The keywords of their largest research topics: Social Media, Information Systems, Technology Acceptance Model, User-Generated Content, Consumer Engagement, Electronic Word-of-Mouth, Customer Experience and Consumer Perception.

Question 3

Where does Heetae Yang work?

Accepted Answer

Heetae Yang's main affiliation in the publication record is Dankook University, South Korea.

Question 4

How many publications and citations does Heetae Yang have?

Accepted Answer

OpenAlex counts 28 works and 1,872 citations for Heetae Yang, an h-index of 10, ranking #755,005 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Heetae Yang's h-index high?

Accepted Answer

An h-index of 10 is at or above that of 80% of the 271,131 ranked researchers whose main subfield is Sociology and Political Science, which is in the top 23%.