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Researcher · Dankook University · South Korea

Heetae Yang

Heetae Yang publishes mostly in Sociology and Political Science, Information Systems and Management and Marketing, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Consumer Retail Behavior Studies.

ORCID 0000-0002-3319-2876 OpenAlex
World rank
#755,005
of 7,710,434 ranked researchers
Rank in South Korea
#6,722
of 162,609
Works
28
Citations
1.9k
Citations per work
66.9
h-index
10
i10-index 10Top 23% in Sociology and Political Science
Heetae Yang

What does Heetae Yang research?

Heetae Yang's work is mostly in Social Sciences (25%), Business, Management and Accounting (20%), Decision Sciences (17%).

Social Sciences: 17 works · 61.8% of their workSocial Sciences: 7 works · 25.0% of their workSociology and Political Science: 5 works · 17.1% of their workCultural Studies: 2 works · 7.9% of their workBusiness, Management and Accounting: 6 works · 19.7% of their workMarketing: 4 works · 15.8% of their workOrganizational Behavior and Human Resource Management: 1 works · 3.9% of their workDecision Sciences: 5 works · 17.1% of their workInformation Systems and Management: 5 works · 17.1% of their workEverything else: 10 works · 34.3% of their workPhysical Sciences: 1 works · 3.9% of their workComputer Science: 1 works · 3.9% of their workInformation Systems: 1 works · 3.9% of their workTHEIR WORKHeetae Yang28works
Physical Sciences4%Social Sciences62%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences725.0%
    2. Business, Management and Accounting619.7%
    3. Decision Sciences517.1%
  2. Everything else1034.3%
    1. Computer Science13.9%
  1. 1Sociology and Political Science17% of their works
  2. 2Information Systems and Management17% of their works
  3. 3Marketing16% of their works
  4. 4Cultural Studies8% of their works
  5. 5Information Systems4% of their works
  6. 6Organizational Behavior and Human Resource Management4% of their works

Research topics

Which keywords describe Heetae Yang's research?

The keywords of their largest research topics: Social Media, Information Systems, Technology Acceptance Model, User-Generated Content, Consumer Engagement, Electronic Word-of-Mouth, Customer Experience and Consumer Perception.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 21 words, with their numbers
  1. Social Media162 topics
  2. Information Systems131 topic
  3. Technology Acceptance Model131 topic
  4. User-Generated Content122 topics
  5. Consumer Engagement101 topic
  6. Electronic Word-of-Mouth101 topic
  7. Customer Experience92 topics
  8. Consumer Perception82 topics
  9. Virtual Reality82 topics
  10. Impulse Buying71 topic
  11. Multichannel Retailing71 topic
  12. Fashion61 topic
  13. Generation Z61 topic
  14. Collaborative Consumption31 topic
  15. Sharing Economy31 topic
  16. Artificial Intelligence21 topic
  17. Embodiment21 topic
  18. Innovation21 topic
  19. Open Source Software21 topic
  20. Presence21 topic
  21. Service Robots21 topic

Where does Heetae Yang work?

Heetae Yang's main affiliation in the publication record is Dankook University, South Korea.

How many publications and citations does Heetae Yang have?

OpenAlex counts 28 works and 1,872 citations for Heetae Yang, an h-index of 10, ranking #755,005 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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