Helena A. Williams
Helena A. Williams publishes mostly in Sociology and Political Science, Marketing and Food Science, on topics such as Culinary Culture and Tourism, Diverse Aspects of Tourism Research and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #1,750,319 of 7,710,434 ranked researchers
- Rank in United States
- #539,577 of 1,627,098
- Works
- 32
- Citations
- 422
- Citations per work
- 13.2
What does Helena A. Williams research?
Helena A. Williams's work is mostly in Business, Management and Accounting (42%), Agricultural and Biological Sciences (22%), Social Sciences (22%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences2063.8%
- Business, Management and Accounting1341.6%
- Social Sciences722.2%
- Life Sciences722.3%
- Everything else413.9%
- 1Sociology and Political Science22% of their works
- 2Marketing21% of their works
- 3Food Science17% of their works
- 4Tourism, Leisure and Hospitality Management12% of their works
- 5Strategy and Management8% of their works
- 6Plant Science6% of their works
Research topics
Which keywords describe Helena A. Williams's research?
The keywords of their largest research topics: Sustainability, Consumer Behavior, Brand Equity, Food Tourism, Gastronomy, Destination Image, Tourist Satisfaction and Brand Community.
- Grapevine
- Branding
- IMC
- Electronic Word-of-Mouth
- Wine Choice
- Brand Community
- Destination Image
- Food Tourism
- Consumer Behavior
- Sustainability
- Brand Equity
- Gastronomy
- Tourist Satisfaction
- Brand Trust
- Wine Tourism
- Social Media
- Integrated Marketing Communication
- Genetics
- Marketing
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 19 words, with their numbers
- Sustainability192 topics
- Consumer Behavior162 topics
- Brand Equity112 topics
- Food Tourism111 topic
- Gastronomy111 topic
- Destination Image91 topic
- Tourist Satisfaction91 topic
- Brand Community81 topic
- Brand Trust81 topic
- Wine Choice81 topic
- Wine Tourism81 topic
- Electronic Word-of-Mouth51 topic
- Social Media51 topic
- IMC31 topic
- Integrated Marketing Communication31 topic
- Branding21 topic
- Genetics21 topic
- Grapevine21 topic
- Marketing21 topic
Where does Helena A. Williams work?
Helena A. Williams's main affiliation in the publication record is Susquehanna University, United States.
How many publications and citations does Helena A. Williams have?
OpenAlex counts 32 works and 422 citations for Helena A. Williams, an h-index of 7, ranking #1,750,319 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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Discussion
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