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Researcher · Toronto Metropolitan University · Canada

Hong Yu

Hong Yu publishes mostly in Marketing, Strategy and Management and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Color perception and design.

ORCID 0000-0002-2458-6478 OpenAlex
World rank
#668,403
of 1,633,909 ranked researchers
Rank in Canada
#21,244
of 38,960
Works
16
Citations
63
Citations per work
3.9

What does Hong Yu research?

Marketing: 37.5%Strategy and Management: 12.5%Social Psychology: 12.5%Ecology: 6.3%other fields: 31.2%38%top field
Marketing37.5%Strategy and Management12.5%Social Psychology12.5%Ecology6.3%other fields31.2%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing38% of their works
  2. 2Strategy and Management12% of their works
  3. 3Social Psychology12% of their works
  4. 4Ecology6% of their works
  5. 5Industrial and Manufacturing Engineering6% of their works
  6. 6Management Information Systems6% of their works

Research topics

Which keywords describe Hong Yu's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Customer Experience, Multichannel Retailing, Color Psychology, Kansei Engineering, Clothing and Ecological Assessment.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Brand Trust31 topic
  2. Consumer Behavior31 topic
  3. Customer Experience31 topic
  4. Multichannel Retailing31 topic
  5. Color Psychology21 topic
  6. Kansei Engineering21 topic
  7. Clothing11 topic
  8. Ecological Assessment11 topic
  9. Fashion11 topic
  10. Offshoring11 topic
  11. Order Picking11 topic
  12. Outsourcing11 topic
  13. Risk Management11 topic
  14. Supply Chain Resilience11 topic
  15. Urban Development11 topic
  16. Warehouse Design11 topic

Where does Hong Yu work?

Hong Yu's main affiliation in the publication record is Toronto Metropolitan University, Canada.

How many publications and citations does Hong Yu have?

Science Explorer counts 16 works and 63 citations for Hong Yu, ranking #668,403 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Hong Yu

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