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Researcher · Sun Yat-sen University · China

IpKin Anthony Wong

IpKin Anthony Wong publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.

World rank
#285,276
of 1,633,909 ranked researchers
Rank in China
#14,959
of 187,979
Works
41
Citations
273
Citations per work
6.7

What does IpKin Anthony Wong research?

Sociology and Political Science: 28.8%Marketing: 16.9%Organizational Behavior and Human Resource Management: 11.9%Artificial Intelligence: 6.8%other fields: 35.6%29%top field
Sociology and Political Science28.8%Marketing16.9%Organizational Behavior and Human Resource Management11.9%Artificial Intelligence6.8%other fields35.6%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science29% of their works
  2. 2Marketing17% of their works
  3. 3Organizational Behavior and Human Resource Management12% of their works
  4. 4Artificial Intelligence7% of their works
  5. 5Strategy and Management5% of their works
  6. 6Clinical Psychology3% of their works

Research topics

Which keywords describe IpKin Anthony Wong's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Brand Trust, Consumer Behavior, Customer Experience, Customer Satisfaction, Destination Image and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Electronic Word-of-Mouth101 topic
  2. Social Media101 topic
  3. Brand Trust51 topic
  4. Consumer Behavior51 topic
  5. Customer Experience52 topics
  6. Customer Satisfaction51 topic
  7. Destination Image51 topic
  8. Service Quality51 topic
  9. Tourist Satisfaction51 topic
  10. Artificial Intelligence31 topic
  11. Service Robots31 topic
  12. Food Tourism21 topic
  13. Gastronomy21 topic
  14. Impulse Buying21 topic
  15. Multichannel Retailing21 topic
  16. Organizational Behavior21 topic
  17. Work Engagement21 topic

Where does IpKin Anthony Wong work?

IpKin Anthony Wong's main affiliation in the publication record is Sun Yat-sen University, China.

How many publications and citations does IpKin Anthony Wong have?

Science Explorer counts 41 works and 273 citations for IpKin Anthony Wong, ranking #285,276 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.