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Researcher · Accra Technical University · Ghana

Isaac Sewornu Coffie

Isaac Sewornu Coffie publishes mostly in Sociology and Political Science, Marketing and Strategy and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.

ORCID 0000-0003-4668-6397 OpenAlex
World rank
#1,754,028
of 7,710,434 ranked researchers
Rank in Ghana
#1,530
of 6,000
Works
62
Citations
334
Citations per work
5.4
h-index
7
i10-index 5Top 38% in Sociology and Political Science
Isaac Sewornu Coffie

What does Isaac Sewornu Coffie research?

Isaac Sewornu Coffie's work is mostly in Business, Management and Accounting (39%), Social Sciences (17%), Economics, Econometrics and Finance (5%).

Social Sciences: 38 works · 60.9% of their workBusiness, Management and Accounting: 24 works · 39.0% of their workMarketing: 9 works · 15.2% of their workStrategy and Management: 6 works · 9.3% of their workManagement of Technology and Innovation: 5 works · 7.9% of their workOrganizational Behavior and Human Resource Management: 4 works · 6.6% of their workSocial Sciences: 10 works · 16.6% of their workSociology and Political Science: 10 works · 16.6% of their workEconomics, Econometrics and Finance: 3 works · 5.3% of their workEconomics and Econometrics: 3 works · 5.3% of their workEverything else: 24 works · 39.1% of their workTHEIR WORKIsaac SewornuCoffie62works
Social Sciences61%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2439.0%
    2. Social Sciences1016.6%
    3. Economics, Econometrics and Finance35.3%
  2. Everything else2439.1%
  1. 1Sociology and Political Science17% of their works
  2. 2Marketing15% of their works
  3. 3Strategy and Management9% of their works
  4. 4Management of Technology and Innovation8% of their works
  5. 5Organizational Behavior and Human Resource Management7% of their works
  6. 6Economics and Econometrics5% of their works

Research topics

Which keywords describe Isaac Sewornu Coffie's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Consumer Behavior, Brand Equity, Brand Trust, Information Systems, Technology Acceptance Model and Emerging Markets.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Electronic Word-of-Mouth161 topic
  2. Social Media161 topic
  3. Consumer Behavior132 topics
  4. Brand Equity81 topic
  5. Brand Trust81 topic
  6. Information Systems81 topic
  7. Technology Acceptance Model81 topic
  8. Emerging Markets71 topic
  9. Frugal Innovation71 topic
  10. COVID-1951 topic
  11. Customer Satisfaction51 topic
  12. Destination Image51 topic
  13. Pandemic51 topic
  14. Service Quality51 topic
  15. Tourist Satisfaction51 topic
  16. Lean Manufacturing41 topic
  17. Supply Chain Management41 topic

Where does Isaac Sewornu Coffie work?

Isaac Sewornu Coffie's main affiliation in the publication record is Accra Technical University, Ghana.

How many publications and citations does Isaac Sewornu Coffie have?

OpenAlex counts 62 works and 334 citations for Isaac Sewornu Coffie, an h-index of 7, ranking #1,754,028 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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