Jan Drengner
Jan Drengner publishes mostly in Marketing, Management of Technology and Innovation and Sociology and Political Science, on topics such as Digital Innovation in Industries, Consumer Behavior in Brand Consumption and Identification and Marketing and Advertising Strategies.
- World rank
- #964,228 of 1,633,909 ranked researchers
- Rank in Germany
- #56,166 of 86,443
- Works
- 20
- Citations
- 21
- Citations per work
- 1.1
What does Jan Drengner research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing33% of their works
- 2Management of Technology and Innovation24% of their works
- 3Sociology and Political Science14% of their works
- 4Strategy and Management10% of their works
- 5Gender Studies10% of their works
- 6Economics and Econometrics5% of their works
Research topics
Which keywords describe Jan Drengner's research?
The keywords of their largest research topics: Customer Experience, Sustainable Development, Brand Equity, Business Models, Digital Transformation, Brand Trust, Consumer Behavior and Co-Creation.
- Customer Satisfaction
- Value Chains
- Sport
- Integrated Marketing Communication
- IMC
- Co-Creation
- Brand Trust
- Business Models
- Sustainable Development
- Customer Experience
- Brand Equity
- Digital Transformation
- Consumer Behavior
- Gender
- Information Technology
- Mega Events
- Sport Tourism
- Value Creation
- Service Quality
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Customer Experience72 topics
- Sustainable Development72 topics
- Brand Equity52 topics
- Business Models51 topic
- Digital Transformation51 topic
- Brand Trust31 topic
- Consumer Behavior31 topic
- Co-Creation21 topic
- Gender21 topic
- IMC21 topic
- Information Technology21 topic
- Integrated Marketing Communication21 topic
- Mega Events21 topic
- Sport21 topic
- Sport Tourism21 topic
- Value Chains21 topic
- Value Creation21 topic
- Customer Satisfaction11 topic
- Service Quality11 topic
Where does Jan Drengner work?
Jan Drengner's main affiliation in the publication record is University of Applied Sciences Worms, Germany.
How many publications and citations does Jan Drengner have?
Science Explorer counts 20 works and 21 citations for Jan Drengner, ranking #964,228 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.