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Researcher · TBS Education · France

Jean‐Marc Décaudin

Jean‐Marc Décaudin publishes mostly in Marketing, Sociology and Political Science and Computer Networks and Communications, on topics such as Consumer Behavior in Brand Consumption and Identification, Cultural Insights and Digital Impacts and Customer Service Quality and Loyalty.

OpenAlex
World rank
#5,587,279
of 7,710,434 ranked researchers
Rank in France
#236,879
of 324,115
Works
77
Citations
220
Citations per work
2.9
h-index
7
i10-index 7Top 61% in Marketing
Jean‐Marc Décaudin

What does Jean‐Marc Décaudin research?

Jean‐Marc Décaudin's work is mostly in Business, Management and Accounting (36%), Social Sciences (12%), Computer Science (9%).

Social Sciences: 42 works · 54.1% of their workBusiness, Management and Accounting: 28 works · 36.1% of their workMarketing: 17 works · 22.4% of their workOrganizational Behavior and Human Resource Management: 6 works · 7.5% of their workStrategy and Management: 5 works · 6.2% of their workSocial Sciences: 10 works · 12.4% of their workSociology and Political Science: 10 works · 12.4% of their workArts and Humanities: 4 works · 5.6% of their workPhilosophy: 4 works · 5.6% of their workEverything else: 28 works · 36.6% of their workPhysical Sciences: 7 works · 9.3% of their workComputer Science: 7 works · 9.3% of their workComputer Networks and Communications: 7 works · 9.3% of their workTHEIR WORKJean‐MarcDécaudin77works
Physical Sciences9%Social Sciences54%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2836.1%
    2. Social Sciences1012.4%
    3. Arts and Humanities45.6%
  2. Everything else2836.6%
    1. Computer Science79.3%
  1. 1Marketing22% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Computer Networks and Communications9% of their works
  4. 4Organizational Behavior and Human Resource Management8% of their works
  5. 5Strategy and Management6% of their works
  6. 6Philosophy6% of their works

Research topics

Which keywords describe Jean‐Marc Décaudin's research?

The keywords of their largest research topics: Brand Equity, Social Media, Brand Trust, Consumer Behavior, Digital Communication, Information Studies, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Brand Equity232 topics
  2. Social Media212 topics
  3. Brand Trust181 topic
  4. Consumer Behavior181 topic
  5. Digital Communication141 topic
  6. Information Studies141 topic
  7. Customer Satisfaction111 topic
  8. Service Quality111 topic
  9. Argumentation81 topic
  10. Discourse Analysis81 topic
  11. Professional Practices81 topic
  12. Public Action81 topic
  13. Consumer Engagement71 topic
  14. Electronic Word-of-Mouth71 topic
  15. Customer Experience61 topic
  16. Multichannel Retailing61 topic
  17. Corporate Responsibility51 topic
  18. Global Networks51 topic

Where does Jean‐Marc Décaudin work?

Jean‐Marc Décaudin's main affiliation in the publication record is TBS Education, France.

How many publications and citations does Jean‐Marc Décaudin have?

OpenAlex counts 77 works and 220 citations for Jean‐Marc Décaudin, an h-index of 7, ranking #5,587,279 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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