Jean‐Noël Kapferer
Jean‐Noël Kapferer publishes mostly in Sociology and Political Science, Marketing and Strategy and Management, on topics such as French Urban and Social Studies, Consumer Behavior in Brand Consumption and Identification and Cultural Insights and Digital Impacts.
- World rank
- #11,604 of 1,633,909 ranked researchers
- Rank in France
- #662 of 96,116
- Works
- 76
- Citations
- 402
- Citations per work
- 5.3
What does Jean‐Noël Kapferer research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science27% of their works
- 2Marketing16% of their works
- 3Strategy and Management11% of their works
- 4Management of Technology and Innovation6% of their works
- 5Computer Networks and Communications6% of their works
- 6General Health Professions6% of their works
Research topics
- French Urban and Social Studies
- Consumer Behavior in Brand Consumption and Identification
- Cultural Insights and Digital Impacts
- Business Strategy and Innovation
- Education, sociology, and vocational training
- Aging, Elder Care, and Social Issues
- Entrepreneurship Studies and Influences
- Consumer Market Behavior and Pricing
Which keywords describe Jean‐Noël Kapferer's research?
The keywords of their largest research topics: Consumer Behavior, Environmental Participation, Territorial Governance, Brand Equity, Brand Trust, Business Networks, Coopetition and Digital Communication.
- Opportunity Recognition
- Entrepreneurial Orientation
- Aging
- Professional Practices
- Digital Communication
- Business Networks
- Brand Equity
- Environmental Participation
- Consumer Behavior
- Territorial Governance
- Brand Trust
- Coopetition
- Information Studies
- Public Action
- Elderly
- Marketing Strategies
- Retail Economics
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior82 topics
- Environmental Participation71 topic
- Territorial Governance71 topic
- Brand Equity61 topic
- Brand Trust61 topic
- Business Networks41 topic
- Coopetition41 topic
- Digital Communication41 topic
- Information Studies41 topic
- Professional Practices41 topic
- Public Action41 topic
- Aging31 topic
- Elderly31 topic
- Entrepreneurial Orientation21 topic
- Marketing Strategies21 topic
- Opportunity Recognition21 topic
- Retail Economics21 topic
Where does Jean‐Noël Kapferer work?
Jean‐Noël Kapferer's main affiliation in the publication record is HEC Paris, France.
How many publications and citations does Jean‐Noël Kapferer have?
Science Explorer counts 76 works and 402 citations for Jean‐Noël Kapferer, ranking #11,604 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.