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Researcher · HEC Paris · France

Jean‐Noël Kapferer

Jean‐Noël Kapferer publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Business Strategy and Innovation and French Urban and Social Studies.

ORCID 0000-0002-1900-0751 OpenAlex
World rank
#252,271
of 7,710,434 ranked researchers
Rank in France
#15,359
of 324,115
Works
248
Citations
14k
Citations per work
57.0
h-index
40
i10-index 73Top 1.9% in Marketing
Jean‐Noël Kapferer

What does Jean‐Noël Kapferer research?

Jean‐Noël Kapferer's work is mostly in Business, Management and Accounting (42%), Social Sciences (22%), Economics, Econometrics and Finance (4%).

Social Sciences: 167 works · 67.5% of their workBusiness, Management and Accounting: 104 works · 41.8% of their workMarketing: 58 works · 23.5% of their workStrategy and Management: 36 works · 14.6% of their workOrganizational Behavior and Human Resource Management: 9 works · 3.7% of their workSocial Sciences: 54 works · 21.8% of their workSociology and Political Science: 45 works · 18.3% of their workPolitical Science and International Relations: 9 works · 3.5% of their workEconomics, Econometrics and Finance: 10 works · 3.9% of their workEconomics and Econometrics: 10 works · 3.9% of their workEverything else: 81 works · 32.5% of their workTHEIR WORKJean‐NoëlKapferer248works
Social Sciences67%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting10441.8%
    2. Social Sciences5421.8%
    3. Economics, Econometrics and Finance103.9%
  2. Everything else8132.5%
  1. 1Marketing24% of their works
  2. 2Sociology and Political Science18% of their works
  3. 3Strategy and Management15% of their works
  4. 4Economics and Econometrics4% of their works
  5. 5Organizational Behavior and Human Resource Management4% of their works
  6. 6Political Science and International Relations4% of their works

Research topics

Which keywords describe Jean‐Noël Kapferer's research?

The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Sustainable Development, Social Media, Business Networks, Coopetition and Environmental Participation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Brand Equity762 topics
  2. Brand Trust531 topic
  3. Consumer Behavior531 topic
  4. Sustainable Development502 topics
  5. Social Media392 topics
  6. Business Networks321 topic
  7. Coopetition321 topic
  8. Environmental Participation271 topic
  9. Territorial Governance271 topic
  10. Consumer Engagement261 topic
  11. Electronic Word-of-Mouth261 topic
  12. Corporate Responsibility231 topic
  13. Global Networks231 topic
  14. Digital Communication131 topic
  15. Information Studies131 topic
  16. Customer Satisfaction111 topic
  17. Service Quality111 topic
  18. Foreign Direct Investment101 topic
  19. Institutional Environment101 topic

Where does Jean‐Noël Kapferer work?

Jean‐Noël Kapferer's main affiliation in the publication record is HEC Paris, France.

How many publications and citations does Jean‐Noël Kapferer have?

OpenAlex counts 248 works and 14,129 citations for Jean‐Noël Kapferer, an h-index of 40, ranking #252,271 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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