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Researcher · Henderson State University · United States

Jennifer Zarzosa

Jennifer Zarzosa publishes mostly in Sociology and Political Science, Marketing and Management of Technology and Innovation, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Management and Marketing Education.

ORCID 0000-0002-9068-6100 OpenAlex
World rank
#4,815,115
of 7,710,434 ranked researchers
Rank in United States
#1,260,884
of 1,627,098
Works
20
Citations
80
Citations per work
4.0
h-index
5
i10-index 3Top 53% in Sociology and Political Science
Jennifer Zarzosa

What does Jennifer Zarzosa research?

Jennifer Zarzosa's work is mostly in Business, Management and Accounting (29%), Social Sciences (16%), Neuroscience (6%).

Social Sciences: 10 works · 51.0% of their workBusiness, Management and Accounting: 6 works · 29.1% of their workMarketing: 3 works · 14.5% of their workManagement of Technology and Innovation: 2 works · 9.1% of their workStrategy and Management: 1 works · 5.5% of their workSocial Sciences: 3 works · 16.4% of their workSociology and Political Science: 3 works · 16.4% of their workDecision Sciences: 1 works · 5.5% of their workInformation Systems and Management: 1 works · 5.5% of their workEverything else: 9 works · 43.5% of their workLife Sciences: 1 works · 5.5% of their workNeuroscience: 1 works · 5.5% of their workCognitive Neuroscience: 1 works · 5.5% of their workTHEIR WORKJennifer Zarzosa20works
Life Sciences6%Social Sciences51%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting629.1%
    2. Social Sciences316.4%
    3. Decision Sciences15.5%
  2. Everything else943.5%
    1. Neuroscience15.5%
  1. 1Sociology and Political Science16% of their works
  2. 2Marketing14% of their works
  3. 3Management of Technology and Innovation9% of their works
  4. 4Strategy and Management6% of their works
  5. 5Information Systems and Management6% of their works
  6. 6Cognitive Neuroscience6% of their works

Research topics

Which keywords describe Jennifer Zarzosa's research?

The keywords of their largest research topics: Consumer Behavior, Social Media, Brand Equity, Brand Trust, Consumer Engagement, Electronic Word-of-Mouth, Fashion and Identity.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. Consumer Behavior72 topics
  2. Social Media62 topics
  3. Brand Equity51 topic
  4. Brand Trust51 topic
  5. Consumer Engagement41 topic
  6. Electronic Word-of-Mouth41 topic
  7. Fashion42 topics
  8. Identity42 topics
  9. Experiential Learning31 topic
  10. Marketing Education31 topic
  11. Aesthetic Perception21 topic
  12. Body Image21 topic
  13. Clothing21 topic
  14. Cosmetics21 topic
  15. Ethical Decision Making21 topic
  16. Gender21 topic
  17. Material Culture21 topic
  18. Moral Identity21 topic
  19. Neuroaesthetics21 topic
  20. Sport21 topic

Where does Jennifer Zarzosa work?

Jennifer Zarzosa's main affiliation in the publication record is Henderson State University, United States.

How many publications and citations does Jennifer Zarzosa have?

OpenAlex counts 20 works and 80 citations for Jennifer Zarzosa, an h-index of 5, ranking #4,815,115 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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