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Researcher · École de management de Lyon · France

Joonas Rokka

Joonas Rokka publishes mostly in Sociology and Political Science, Marketing and Economics and Econometrics, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Retail Behavior Studies.

ORCID 0000-0003-3472-9433 OpenAlex
World rank
#397,125
of 7,710,434 ranked researchers
Rank in France
#21,638
of 324,115
Works
80
Citations
3.4k
Citations per work
42.0
h-index
21
i10-index 24Top 5.7% in Sociology and Political Science
Joonas Rokka

What does Joonas Rokka research?

Joonas Rokka's work is mostly in Business, Management and Accounting (28%), Social Sciences (27%), Economics, Econometrics and Finance (5%).

Social Sciences: 50 works · 62.9% of their workBusiness, Management and Accounting: 23 works · 28.4% of their workMarketing: 18 works · 22.4% of their workStrategy and Management: 2 works · 3.0% of their workTourism, Leisure and Hospitality Management: 2 works · 3.0% of their workSocial Sciences: 21 works · 26.7% of their workSociology and Political Science: 21 works · 26.7% of their workEconomics, Econometrics and Finance: 4 works · 4.8% of their workEconomics and Econometrics: 4 works · 4.8% of their workPsychology: 2 works · 3.0% of their workSocial Psychology: 2 works · 3.0% of their workEverything else: 30 works · 37.1% of their workTHEIR WORKJoonas Rokka80works
Social Sciences63%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2328.4%
    2. Social Sciences2126.7%
    3. Economics, Econometrics and Finance44.8%
    4. Psychology23.0%
  2. Everything else3037.1%
  1. 1Sociology and Political Science27% of their works
  2. 2Marketing22% of their works
  3. 3Economics and Econometrics5% of their works
  4. 4Strategy and Management3% of their works
  5. 5Social Psychology3% of their works
  6. 6Tourism, Leisure and Hospitality Management3% of their works

Research topics

Which keywords describe Joonas Rokka's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Box Office, Customer Experience and Film Industry.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior303 topics
  2. Brand Equity211 topic
  3. Brand Trust211 topic
  4. Electronic Word-of-Mouth171 topic
  5. Social Media171 topic
  6. Box Office51 topic
  7. Customer Experience51 topic
  8. Film Industry51 topic
  9. Multichannel Retailing51 topic
  10. Online Gaming51 topic
  11. Video Games51 topic
  12. Wine Choice51 topic
  13. Wine Tourism51 topic
  14. Culture41 topic
  15. Environmental Innovation41 topic
  16. Green Consumption41 topic
  17. Music41 topic

Where does Joonas Rokka work?

Joonas Rokka's main affiliation in the publication record is École de management de Lyon, France.

How many publications and citations does Joonas Rokka have?

OpenAlex counts 80 works and 3,358 citations for Joonas Rokka, an h-index of 21, ranking #397,125 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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