Science Explorer Interactive view Map
Researcher · Kedge Business School · France

Julien Cayla

Julien Cayla publishes mostly in Marketing, Sociology and Political Science and Gender Studies, on topics such as Consumer Behavior in Brand Consumption and Identification, Media, Gender, and Advertising and AI in Service Interactions.

ORCID 0000-0003-3447-6149 OpenAlex
World rank
#707,333
of 1,633,909 ranked researchers
Rank in France
#43,632
of 96,116
Works
17
Citations
72
Citations per work
4.2

What does Julien Cayla research?

Marketing: 17.4%Sociology and Political Science: 17.4%Gender Studies: 8.7%Anthropology: 8.7%other fields: 47.8%17%top field
Marketing17.4%Sociology and Political Science17.4%Gender Studies8.7%Anthropology8.7%other fields47.8%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing17% of their works
  2. 2Sociology and Political Science17% of their works
  3. 3Gender Studies9% of their works
  4. 4Anthropology9% of their works
  5. 5Artificial Intelligence4% of their works
  6. 6Information Systems and Management4% of their works

Research topics

Which keywords describe Julien Cayla's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Advertising, Customer Experience, Gender Roles, Globalization, Artificial Intelligence and Bollywood.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Brand Trust31 topic
  2. Consumer Behavior31 topic
  3. Advertising21 topic
  4. Customer Experience22 topics
  5. Gender Roles21 topic
  6. Globalization22 topics
  7. Artificial Intelligence11 topic
  8. Bollywood11 topic
  9. Co-Creation11 topic
  10. Emerging Markets11 topic
  11. Experiential Learning11 topic
  12. Frugal Innovation11 topic
  13. Indian cinema11 topic
  14. Literature11 topic
  15. Marketing Education11 topic
  16. Postcolonialism11 topic
  17. Service Robots11 topic
  18. Value Creation11 topic

Where does Julien Cayla work?

Julien Cayla's main affiliation in the publication record is Kedge Business School, France.

How many publications and citations does Julien Cayla have?

Science Explorer counts 17 works and 72 citations for Julien Cayla, ranking #707,333 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.