Jung‐Hua Chang
Jung‐Hua Chang publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Behavioral Health and Interventions.
- World rank
- #1,241,666 of 7,710,434 ranked researchers
- Rank in Taiwan
- #6,383 of 57,035
- Works
- 26
- Citations
- 687
- Citations per work
- 26.4
What does Jung‐Hua Chang research?
Jung‐Hua Chang's work is mostly in Business, Management and Accounting (24%), Social Sciences (13%), Psychology (7%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Everything else1248.0%
- Social Sciences1247.8%
- Physical Sciences14.2%
- Engineering14.2%
- 1Marketing17% of their works
- 2Sociology and Political Science13% of their works
- 3Organizational Behavior and Human Resource Management7% of their works
- 4Applied Psychology7% of their works
- 5Mechanical Engineering4% of their works
- 6Economics and Econometrics4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Behavioral Health and Interventions
- Environmental Sustainability in Business
- Customer Service Quality and Loyalty
- Decision-Making and Behavioral Economics
- Probabilistic and Robust Engineering Design
- Fatigue and fracture mechanics
Which keywords describe Jung‐Hua Chang's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Self-Regulation, Theory of Planned Behaviour and Customer Satisfaction.
- Fatigue Crack Closure
- Service Quality
- Risk Aversion
- Environmental Innovation
- Customer Satisfaction
- Self-Regulation
- Electronic Word-of-Mouth
- Brand Equity
- Consumer Behavior
- Brand Trust
- Social Media
- Theory of Planned Behaviour
- Decision Making
- Green Consumption
- Sensitivity Analysis
- Uncertainty Quantification
- Fracture Toughness Testing
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior102 topics
- Brand Equity71 topic
- Brand Trust71 topic
- Electronic Word-of-Mouth61 topic
- Social Media61 topic
- Self-Regulation51 topic
- Theory of Planned Behaviour51 topic
- Customer Satisfaction31 topic
- Decision Making31 topic
- Environmental Innovation31 topic
- Green Consumption31 topic
- Risk Aversion31 topic
- Sensitivity Analysis31 topic
- Service Quality31 topic
- Uncertainty Quantification31 topic
- Fatigue Crack Closure21 topic
- Fracture Toughness Testing21 topic
Where does Jung‐Hua Chang work?
Jung‐Hua Chang's main affiliation in the publication record is National Sun Yat-sen University, Taiwan.
How many publications and citations does Jung‐Hua Chang have?
OpenAlex counts 26 works and 687 citations for Jung‐Hua Chang, an h-index of 10, ranking #1,241,666 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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